- Страна
- США
- Зарплата
- 100 000 $ – 130 000 $
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Senior Creative Strategist
Сильная позиция в быстрорастущем DTC-стартапе с четкой миссией и современным стеком технологий. Предлагается конкурентная зарплата, удаленный формат работы и возможность реально влиять на рост бизнеса через креативные стратегии.
Сложность вакансии
Роль требует высокого уровня ответственности и умения работать на стыке креатива и аналитики. Кандидату необходимо не только генерировать идеи, но и глубоко разбираться в метриках Meta Ads Manager и TikTok Ads, что делает позицию сложной для чисто гуманитарных специалистов.
Анализ зарплаты
Предложенный диапазон $100k–$130k полностью соответствует рыночным ожиданиям для позиции Senior уровня в США в сфере Growth Marketing. Верхняя граница в $130k является привлекательной для удаленной роли, хотя в крупнейших тех-хабах (SF/NY) медиана может быть чуть выше.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Creative Strategist position at Quince. With over five years of experience in performance marketing and a deep focus on direct-to-consumer (DTC) growth, I have consistently delivered high-performing creative strategies that bridge the gap between brand storytelling and hard data. My background in managing large-scale Paid Social campaigns, particularly on Meta and TikTok, aligns perfectly with Quince's mission to disrupt the retail industry through AI and analytics.
In my previous roles, I have successfully led cross-functional teams of designers and copywriters to produce assets that not only resonate with the target audience but also drive measurable revenue growth. I am particularly drawn to Quince’s commitment to sustainability and radical price transparency. I am confident that my analytical mindset and ability to translate complex consumer insights into scalable ad concepts will help Quince continue its impressive growth trajectory while maintaining its core brand values.
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Описание вакансии
ABOUT QUINCE
Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value.
Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions:
- Customer First: We prioritize customer satisfaction in every decision.
- High Quality: True quality means premium materials and rigorous production standards you can feel good about.
- Essential Design: We focus on timeless, functional essentials instead of chasing trends.
- Always a Better Deal: Innovation and transparency ensure value for both customers and partners.
- Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages.
Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency.
OUR TEAM AND SUCCESS
At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence.
If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.
THE ROLE:
Senior Creative Strategist
The Sr. Creative Strategist is a data-driven, performance-minded leader who thrives at the intersection of creative and analytics. This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy.
Success in this role looks like:
- Consistently developing high-performing creative that drives customer acquisition and revenue growth
- Leveraging data to inform strategic direction
- Owning marketing direction & execution across paid social and other key channels for assigned categories Elevating creative quality while maintaining strong alignment with brand identity
- Acting as a strategic partner to Design, Brand, and Marketing leadership
- This role plays a critical part in scaling Paid Social performance and expanding new and existing departments into core growth channels.
Responsibilities
- Lead marketing strategy for owned department(s), primarily across paid social channels but also inclusive of activations across affiliate, PR, CRM, and emerging channels
- Develop performance-driven creative strategy for Paid Social campaigns with oversight from the Director of Creative Strategy
- Create high-converting ad briefs that drive revenue growth and new customer acquisition
- Analyze & present performance data in platforms such as Meta Ads Manager and TikTok Ads Manager, and Looker
- Conduct consumer, product, and competitor research to inform strategic direction
- Identify trends and winning concepts within the social media ecosystem
- Lead and participate in brainstorm sessions to generate scalable ad concepts
- Collaborate cross-functionally with Graphic Design, Brand, and Strategy teams to produce performance-driven assets
- Write creative briefs and copy for video, static ads, banner ads, direct mail, press, and other marketing materials
- Ensure all creative work aligns with brand identity, tone, and style
- Provide strategic feedback to designers and execute on feedback from leadership
- Contribute to shoot briefs to ensure successful capture of branded visual assets
- Conduct A/B testing and analyze creative test results to iterate and optimize performance
- Utilize data-driven insights to continuously refine creative direction
Qualifications
Required
- Bachelor’s degree required
- 5+ years of relevant creative and marketing experience
- Paid Social and/or Direct Response experience required
- Strong analytical mindset with the ability to interpret data and drive actionable insights
- Experience with Meta Ads Manager; familiarity with TikTok, YouTube, Snapchat, or other paid platforms preferred
- Excellent written and verbal communication skills
- Strong project management skills with the ability to manage multiple workstreams
- Deep understanding of social media platforms (Instagram, TikTok, Facebook)
- Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)
- Ability to thrive in a fast-paced, deadline-driven environment
- Strong collaboration skills across creative and marketing teams
All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.
Pay Range
$100,000—$130,000 USD
WHY QUINCE?
Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.
EQUAL OPPORTUNITY & HIRING INTEGRITY
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis.
Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.
Security Advisory: Beware of Frauds
At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.
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Навыки
- Copywriting
- Google Suite
- Project Management
- Performance Marketing
- A/B Testing
- Looker
- Meta Ads Manager
- Creative Strategy
- TikTok Ads Manager
- Direct Response Marketing
Возможные вопросы на собеседовании
Проверка умения работать с данными и оптимизировать кампании.
Расскажите о случае, когда данные рекламной кампании противоречили вашему творческому чутью. Какое решение вы приняли и каков был результат?
Оценка навыков работы в специфических каналах, важных для компании.
Какие основные различия в креативной стратегии вы видите между Meta и TikTok для бренда категории DTC?
Проверка способности структурировать работу креативной команды.
Как вы подходите к написанию брифа для дизайнера, чтобы минимизировать количество правок и сразу попасть в цель по KPI?
Оценка навыков тестирования.
Опишите ваш процесс проведения A/B тестирования креативов: как вы выбираете переменные и определяете победителя?
Проверка соответствия ценностям бренда Quince.
Как вы планируете транслировать ценности 'радикальной прозрачности' и 'устойчивого развития' через перформанс-креативы, не теряя в конверсии?
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- Страна
- США
- Зарплата
- 100 000 $ – 130 000 $