Senior Digital Strategist

Описание вакансии

WongDoody is hiring a Senior Strategist to serve as a day-to-day strategy subject matter expert across client accounts — someone who can hold their own with clients, shape ambiguous briefs into clear problem statements, and drive strategy from research through execution.

Working alongside Strategy Directors and Principals, the Senior Strategist collaborates with Product, Experience, Engineering, and Creative teams across digital innovation, experience, and marketing initiatives, and increasingly operating with independence.

WHAT YOU'LL DO

• Serve as the strategy SME on client engagements and new business, understanding client business, marketing, and technical constraints:

• Intake client documents such as business plans, requirements, operations models, personas, journeys, customer research, and analytics to understand their business, goals, and challenges.
• Interview client stakeholders, run audits and competitive reviews of client’s digital and brand presence and platform strategy.
• Gather, synthesize, and communicate data-driven insights using third-party research tools (GWI, Brandwatch, Stylus,) serve as the primary contact for research partners.
• Lead primary research including stakeholder interviews, user research and be comfortable creating recruitment screeners, discussion guides, and surveys
• Ensure findings are reflected in product experience artifacts (personas, empathy maps, and consumer journeys) that surface key barriers and opportunities.
• Distill and present discovery findings to clients and the broader team, and be the voice of reason in evangelizing those findings across program delivery.
• Use AI tools to accelerate research synthesis and analysis while maintaining the critical thinking and judgment that turns data into strategy.

• Shape strategic recommendations with increasing independence, translating research into clear briefs, roadmaps, and go-to-market plans:

• Plan and help facilitate ideation and strategic activities such as workshops and brainstorming.
• Create thoughtful, expressive strategies, brand positioning, communications, and go-to-market plans that help focus and inspire our experience design and creative teams.
• Develop creative briefs anchored in strong insights, clearly articulate the human problem behind the business problem, and have a compelling and single-minded idea.
• Participate in internal reviews to provide strategic guidance; collaborate to ensure effective translation from discovery to design to execution.

• Demonstrate deep strategic understanding on a key account and drive organic growth with the support of the engagement team, spotting the next client problem to solve and contributing to pitch narratives.
• Track emerging tools, vendors, and research sources; share knowledge with the broader team and stay current on trends in social, culture, and category.

WHAT YOU'RE LIKE

• Stellar interpersonal skills: the ability to influence cross-functional teams without direct authority.
• A curious, social, flexible thinker who enjoys connecting the dots.
• Highly adaptable and enjoys a variety of different work and approaches.
• A clear and compelling communicator (strong verbal, written, presentation, and interpersonal skills).
• The ability to manage up, down, and sideways and communicate effectively at all levels.
• A clear point of view and confidence in it, while having the openness and interest to listen to clients’ and teammate’s perspectives.
• Sense of humor!

WHAT YOU'VE GOT

• 4–6 years of strategy experience within a digital creative agency or innovation consultancy.

• Multi-category/industry experience with B2B and B2C.
• Experience with product design and development.
• Nice to have in automotive and retail industries

• Hands-on workshop experience.
• Comfort using AI tools for research synthesis and analysis — with strong enough critical thinking to know when to trust them and when to push back.
• Strengths in client-facing discussions and presentation delivery,
• Fluency in third-party research tools such as GWI and Brandwatch with the ability to identify key sources and turn data into original insights.