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Senior EMEA Customer Growth Marketing Specialist
Okta — лидер рынка с сильным брендом, а роль является новой и стратегически важной, что дает пространство для творчества. Гибридный формат работы в Лондоне и фокус на инновациях делают позицию очень привлекательной для опытных маркетологов.
Сложность вакансии
Роль требует высокого уровня самостоятельности для создания программ с нуля и отличных навыков кросс-функционального взаимодействия в крупной международной компании. Необходим опыт работы именно с регионом EMEA и глубокое понимание B2B маркетинга.
Анализ зарплаты
Зарплата для Senior-позиций в сфере Customer Marketing в Лондоне обычно выше среднего по рынку маркетинга из-за узкой специализации и технологического сектора. Указанный диапазон соответствует ожиданиям для крупных американских SaaS-компаний с офисом в Великобритании.
Сопроводительное письмо
I am writing to express my strong interest in the Senior EMEA Customer Growth Marketing Specialist position at Okta. With a proven track record in developing customer-centric marketing strategies and fostering community engagement within the SaaS sector, I am eager to bring my expertise to your EMEA Field Marketing team. My experience in building customer reference programs and managing Customer Advisory Boards aligns perfectly with Okta's mission to secure every identity and maximize customer value.
Throughout my career, I have focused on bridging the gap between customer success and sales through strategic content and community-driven initiatives. I am particularly drawn to this role's focus on leveraging AI to enhance marketing effectiveness, as I believe innovative technology is key to scaling personalized customer journeys. I am confident that my collaborative approach and 'can-do' mindset will allow me to build a foundational program that drives measurable growth and long-term loyalty for Okta across the region.
Составьте идеальное письмо к вакансии с ИИ-агентом

Откликнитесь в okta уже сейчас
Присоединяйтесь к Okta и станьте архитектором успеха клиентов в регионе EMEA, создавая инновационные программы роста!
Описание вакансии
Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About our team
The EMEA Field Marketing team is a critical component of Okta’s ambitious growth strategy in the region. We are a passionate, high-impact group that works in close partnership with Sales and other cross-functional teams to drive pipeline, accelerate opportunities, and build brand presence.
About this roleThis is a newly created, high-impact role within the EMEA Marketing function, dedicated to ensuring Okta's customers receive maximum value from their investment. You will be instrumental in building and executing content and community programs designed to foster customer loyalty, drive adoption, and fuel sustainable growth across the region. You will work cross-functionally with key internal stakeholders to deliver a cohesive customer experience.
What you will do
- Create and execute customer reference programs that showcase successful customer journeys.
- Develop and lead the EMEA customer user group strategy, fostering strong peer-to-peer engagement and community.
- Organize and manage regional Customer Advisory Boards (CABs) to gather strategic insights and deepen executive relationships.
- Design and implement customer cross-sell and upsell programs in close collaboration with the Sales and Customer Success teams.
- Partner closely with the EMEA Field Marketing team and Global Customer Marketing stakeholders to ensure alignment and consistency in all customer-facing initiatives.
- Champion the voice of the customer within the organization, translating customer needs into actionable marketing programs.
What experience you have
- Experience in customer marketing, customer success, or growth-focused roles, ideally within the EMEA region.
- Demonstrated ability to build, launch, and scale community or content-driven programs that measurably impact customer growth and retention.
- Experience working cross-functionally with Sales, Customer Success, and global teams.
- A keen interest in leveraging Artificial Intelligence (AI) and new technologies to enhance marketing effectiveness and customer engagement.
Why you are excited about the role
You are excited to be the customer's champion, directly influencing their success and maximizing their investment in Okta. You thrive in a dynamic, high-growth EMEA environment and are eager to build a foundational program from the ground up, making a visible, measurable impact on the business. You are a forward-thinking innovator ready to experiment with new approaches, particularly around content and community.
Why we are excited about youWe are looking for a collaborative and ‘can-do’ individual who is passionate about putting the customer first. You have a forward-thinking mindset and the ability to turn innovative ideas into successful execution. You’re an ace collaborator and have the drive to achieve the best results for our customers and the business.
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The Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Навыки
- Customer Marketing
- Field Marketing
- Customer Success
- Community Management Strategy
- Content Strategy
- Cross-selling
- Upselling
- Stakeholder Management
- Artificial Intelligence
Возможные вопросы на собеседовании
Проверка опыта в создании ключевого элемента вакансии — программ рекомендаций.
Расскажите о самом успешном кейсе создания программы клиентских рекомендаций (customer reference program): как вы измеряли её эффективность?
Вакансия предполагает работу с сообществами и User Groups.
Как бы вы подошли к оживлению пассивного сообщества пользователей в регионе EMEA?
Важно умение работать на стыке маркетинга и продаж.
Опишите ваш опыт взаимодействия с отделами Sales и Customer Success для запуска программ допродаж (cross-sell/upsell).
В описании упоминается интерес к AI.
Какие инструменты на базе ИИ вы уже использовали или планируете использовать для персонализации клиентского опыта в маркетинге?
Проверка навыков управления ожиданиями топ-менеджмента.
Каков ваш опыт организации Консультативных советов клиентов (CAB) и как вы транслируете полученные инсайты в продукт или стратегию?
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