- Страна
- США
- Зарплата
- 115 000 $ – 170 000 $
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Senior Field Marketing Manager
Позиция в быстрорастущей компании в сфере ИИ с сильными инвесторами и прозрачной вилкой зарплаты. Предлагается высокая степень автономности и возможность работать с глобальными брендами, однако требования к опыту весьма строгие.
Сложность вакансии
Роль требует значительного опыта (7–10 лет) и глубокого понимания специфики рынка США. Высокая планка ожиданий обусловлена необходимостью владения ИИ-инструментами маркетинга и опытом работы в сложных вертикалях, таких как страхование и финансы.
Анализ зарплаты
Предложенная зарплата ($115k - $170k) полностью соответствует рыночным стандартам для Senior Field Marketing ролей в США. Верхняя граница диапазона ($170k) является конкурентной даже для дорогих регионов, таких как Нью-Йорк и Калифорния.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Field Marketing Manager position at Parloa. With over 8 years of experience in regional marketing and a deep focus on the U.S. enterprise sector, I have a proven track record of designing high-impact field programs that directly accelerate pipeline growth. My background in the financial services and healthcare industries aligns perfectly with Parloa’s target sectors, and I am eager to leverage my expertise to drive your expansion in the U.S. market.
What excites me most about Parloa is your commitment to 'agentic AI' and making customer interactions truly meaningful. I am particularly impressed by your scale of over one billion interactions and your work with global brands like IKEA. Having integrated AI-driven tools for lead scoring and personalization in my previous roles, I am well-prepared to utilize Parloa’s innovative environment to optimize campaign performance and foster deep relationships with industry partners.
I am a results-oriented professional who thrives in fast-paced, high-ownership environments. I look forward to the possibility of discussing how my strategic approach to field marketing and my experience with ABM and large-scale industry conferences can contribute to Parloa’s mission of becoming the global leader in conversational AI.
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Описание вакансии
This position is open to candidates based in the East, Central, and West United States, including select states such as NY, NJ, TX, IL, CA
About Parloa
Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like IKEA and Booking.com already deploying Parloa at scale.
About the role:
As a Senior Field Marketing Manager (f/m/d\*) at Parloa, your mission is to drive pipeline and revenue growth in the U.S. market by designing and executing strategic marketing programs tailored to our key industries. You will take full ownership of regional marketing initiatives, with a strong focus on field/partner events. Leveraging your industry expertise and fluency in AI-driven marketing tools, you’ll work closely with Sales and cross-functional teams to create impactful experiences that generate demand, deepen customer engagement, and accelerate deal velocity.
Areas of ownership:
- Develop and execute regional marketing plans that align with sales priorities and revenue targets.
- Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market.
- Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders.
- Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs.
- Track, measure, and report on campaign performance, ROI, and pipeline impact.
- Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
- Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.
Who you are:
- 7–10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
- Proven success in executing high-impact campaigns and events that drive revenue.
- Industry expertise in insurance, finance, or healthcare is strongly preferred.
- Deep understanding of the enterprise sales cycle and collaboration with account executives.
- Fluency with AI-enabled marketing platforms or tools (e.g., for lead scoring, content generation, personalization, or predictive analytics).
- Excellent communication, project management, and cross-functional collaboration skills.
- Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.
Our recruiting process:
Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser
Why Parloa?
We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it.
At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.
We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.
Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.
Comp Ranges by regions:
New York / California - $135,000 - $170,000 + Equity
Central US - $115,000 - $135,000 + Equity
Salary Range
$115,000—$170,000 USD
Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team.
Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.
Parloa is an e-verify employer in the USA. Please click here to learn more.
\ We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.*
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Навыки
- Field Marketing
- Account Based Marketing
- Salesforce
- HubSpot
- Marketo
- Project Management
- Event Management
- Lead Scoring
- Predictive Analytics
- Content Marketing
Возможные вопросы на собеседовании
Проверка опыта работы с целевыми индустриями компании.
Расскажите о вашем опыте работы в секторах страхования, финансов или здравоохранения. Как вы адаптировали маркетинговые сообщения для этих аудиторий?
Оценка способности кандидата влиять на продажи.
Приведите пример кампании или мероприятия, которое напрямую привело к ускорению цикла сделки (deal velocity) для крупного корпоративного клиента.
Проверка технической грамотности и инновационности.
Какие конкретно ИИ-инструменты вы использовали для оптимизации таргетинга или персонализации контента в ваших прошлых кампаниях?
Оценка навыков планирования и приоритизации.
Как вы подходите к разработке регионального маркетингового плана, если ресурсы ограничены, а цели по выручке амбициозны?
Проверка навыков кросс-функционального взаимодействия.
Опишите ваш опыт работы с Account Executives. Как вы разрешаете конфликты при выборе стратегии для конкретных аккаунтов в рамках ABM?
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- Страна
- США
- Зарплата
- 115 000 $ – 170 000 $