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Senior Growth Manager
Высокий балл обусловлен сильным составом инвесторов (Sequoia, First Round), наличием крупных клиентов и возможностью работать над передовым AI-продуктом в Сан-Франциско.
Сложность вакансии
Роль требует высокого уровня ответственности за бюджеты и пайплайн в быстрорастущем стартапе. Необходимо сочетать глубокую аналитику с креативным подходом и навыками работы с современным стеком (Clay, HubSpot).
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции Senior Growth Manager в Сан-Франциско в стартапах уровня Series A/B рыночные вилки весьма высоки. Предложение, скорее всего, включает значительный опционный пакет (equity).
Сопроводительное письмо
I am writing to express my strong interest in the Senior Growth Manager position at Serval. With over 3 years of experience in performance marketing and a deep fascination with AI-native automation, I am impressed by how Serval is transforming enterprise workflows for industry leaders like Notion and Vercel. My background in managing multi-channel campaigns across LinkedIn, Google SEM, and Meta, combined with a data-driven approach to experiment design, aligns perfectly with your mission to scale inbound and account warming motions.
In my previous roles, I have successfully leveraged tools like HubSpot, Salesforce, and Clay to automate demand generation and optimize conversion rates. I thrive in fast-paced, high-growth environments where technical curiosity and analytical rigor are essential. I am particularly excited about the opportunity to expand Serval’s presence into new channels like Reddit and CTV, while collaborating with your world-class team to build the future of intelligent automation.
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Описание вакансии
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like General Motors, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others, and founded by product and engineering leaders from Verkada.
Role Overview
Key drivers of Serval’s success are its inbound and account warming motions. You’ll own these strategies - running ad campaigns, launching experiments, and continuously improving the channels that grow demand. You’ll partner closely with the Head of Growth and the broader marketing team, owning the strategy, channels, and workflows that turn demand into customers and directly impact pipeline and revenue.
Who You Are
- Curious and analytical, interested in understanding what works, what doesn’t, and why.
- A problem-solver, able to break down ambiguous challenges and come up with creative solutions.
- Technically inclined, comfortable using tools to automate repetitive work and improve how systems run.
- Highly organized and detail-oriented, able to manage multiple workstreams without losing sight of what matters.
- Comfortable operating in a fast-paced environment, taking direction, applying feedback, and improving quickly.
- Motivated by progress and learning, with a desire to grow your skills and increasingly take on more ownership.
What You'll Do
- Optimize existing campaigns across core channels including LinkedIn, Google SEM, email, CTV, YouTube, and Meta.
- Expand Serval’s presence in new channels including Reddit, X/Twitter, direct mail, and other direct-response channels.
- Increase Serval’s brand awareness by leading OOH, billboard, podcast, and other brand-building marketing campaigns.
- Leverage agency partners to expand into new channels and increase execution capacity.
- Launch experiments to improve conversion rates, efficiency, and overall inbound performance.
- Analyze performance data to identify trends, issues, and opportunities for improvement.
- Drive cross-functional projects with Product Marketing, Design, Content, and GTM to ship work that supports broader growth goals.
- Maintain strong operational hygiene across tools, workflows, and reporting so nothing critical slips.
What You'll Need
- 3+ years of experience in growth or performance marketing. Experience in B2B SaaS and high-growth startups is a plus.
- Hands-on experience with tools like HubSpot, Salesforce, paid ad platforms, and Clay.
- Strong analytical skills, with the ability to turn quantitative data and qualitative signals into clear, actionable insights.
- Strong organizational and cross-functional collaboration skills, with the ability to manage multiple workstreams at once.
- A creative, problem-solving mindset, able to break down ambiguous problems into concrete, solvable pieces.
- Clear written and verbal communication skills, with an instinct for effective messaging and an ability to understand what resonates with customers.
- A high level of ownership and initiative, proactively digging into performance to identify issues and opportunities without waiting for direction.
Nice to Have
- Hands-on experience with tools like HubSpot, Salesforce, paid ad platforms, or Clay.
What We Offer
- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.
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Навыки
- Data Analysis
- Growth Marketing
- Performance Marketing
- Salesforce
- HubSpot
- B2B SaaS
- Meta Ads
- Clay
- LinkedIn Ads
- Google SEM
Возможные вопросы на собеседовании
Проверка опыта работы с ключевыми каналами, упомянутыми в вакансии.
Расскажите о вашем опыте масштабирования кампаний в LinkedIn и Google SEM для B2B SaaS: каких метрик удалось достичь?
Вакансия требует навыков автоматизации и работы с данными.
Как вы использовали Clay или аналогичные инструменты для обогащения данных и персонализации маркетинговых кампаний?
Важная часть роли — запуск новых каналов.
Опишите ваш процесс тестирования нового рекламного канала (например, Reddit или CTV): как вы определяете успех эксперимента?
Проверка умения работать в связке с отделом продаж.
Как вы выстраиваете взаимодействие между маркетингом и GTM-командой для обеспечения высокого качества лидов (SQL)?
Оценка аналитических способностей.
Приведите пример сложной аналитической задачи, которую вы решили, чтобы выявить скрытые возможности для роста.
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