Senior Lifecycle Marketing Manager - Public Groups, Spaces

Описание вакансии

About Engine

At Engine, we’re transforming business travel into something personalized, rewarding, and simple. For too long, managing travel and spend has been overwhelming and fragmented — we’re here to change that. We believe the future of travel should be seamless and powered by technology that delights customers at every step. That’s why we’re building a platform that brings together corporate travel, a powerful charge card, and modern spend management in one place.

To make this vision real, we’re looking for exceptional, mission-driven people to help redefine how businesses manage and experience travel.

More than 20,000 companies already rely on Engine to support over 1 million travelers and billions in annual bookings each year. Cash flow positive with rapid growth, we pair exclusive Engine-only rates, industry-leading rewards, and intelligent automation to help businesses save money while delivering world-class personalization and convenience.

Backed by Telescope Partners, Blackstone, and Permira, Engine has been recognized as one of the fastest-growing travel and fintech platforms in North America, with honors including the Deloitte Fast 500 and Built In’s Best Places to Work.

About the Role

Engine is scaling beyond our core travel booking platform into new product experiences such as Groups/Events, Spaces, Partner Hub, and more that will define how distributed teams travel, coordinate, and collaborate in person. As a Senior Lifecycle Marketing Manager, you'll own the customer journey for these emerging products, turning early adopters into power users and building the lifecycle programs that drive adoption, engagement, retention, and advocacy.

Each of these product experiences operates as its own line of business, with distinct customer audiences, data models, activation paths, and success metrics. Success in this role requires quickly building fluency across multiple products, understanding what “good” looks like for each, and designing lifecycle programs tailored to their unique dynamics.

You'll have the creative freedom to design delightful customer journeys from scratch while leveraging data to prove what works. You'll work in lockstep with Product Management, Data, and Growth, and have direct influence on product roadmaps, cross-product strategy, and outcomes.

Your Mission

You will build and optimize lifecycle marketing programs across email, SMS, push, and in-app surfaces for Engine's emerging products. You’ll use data-driven customer journey design to drive product adoption, feature engagement, long-term retention, and cross-sell into adjacent Engine products when there is clear user value.

You’ll establish the playbook for how Engine communicates with users across multiple product experiences, while respecting that each product has its own audience definitions, behavioral signals, and key indicators of success.

Key Responsibilities

Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub, including cross-sell journeys that introduce users to additional Engine products at the right moment.

Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement across the broader Engine platform.

Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously.

Cross-Functional Partnership: Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance. Own product outcome metrics jointly with Product.

Technical Execution: Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce. ‘

Performance Analysis: Analyze cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).

Content & Messaging: Write compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective.

Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

Qualifications

Lifecycle Expertise: 3+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.

Data Proficiency: You must be able to dig into data yourself, not hand off asks to analysts. Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. The ability to quickly understand and operate across multiple datasets tied to different products is critical.

Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. You have strong opinions on what makes great customer communication and know how to use LLMs to create great, on-brand copy.

Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.

Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.

Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data.

Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

Preferred Qualifications:

• B2B SaaS or marketplace experience
• Experience with early-stage or 0-1 product launches
• Background in travel, fintech, or marketplaces
• SQL proficiency for custom audience building

Tech Stack Proficiency

Customer.io, Looker, Salesforce, Snowflake, SQL, Google Analytics, Excel/Sheets

Applications for this role will be accepted through 6/4/2026 or until the role is filled. We encourage you to apply early, as we may begin reviewing applications before the deadline

Compensation

Our compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE). Your recruiter will share your complete compensation package as you move through the process.

Base Pay Range

$140,000—$180,000 USD

The Engine Edge: Perks & CompensationWe believe in rewarding great work with great benefits:

• Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Benefits: Check out our full list atengine.com/culture.
• Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

Perks and benefits may vary based on employment type, location, and more.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 13th, 2025. Please see the independent bias audit report covering our use of Covey here.

Ready to Build the Future of Work Travel?Join us on our mission to transform how work travel works—for businesses, for travelers, and for the industry. Apply now and let’s make travel simpler, smarter, and more enjoyable—together.