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Senior Manager, Field Marketing EMEA (maternity cover)
Оценка ИИПозиция в перспективной AI-компании с сильным портфолио клиентов. Однако временный характер контракта (декретная ставка) может снижать привлекательность для некоторых кандидатов, несмотря на высокий уровень ответственности.
Сложность вакансии
Оценка ИИВысокий уровень сложности обусловлен требованием 10+ лет опыта в B2B маркетинге и необходимостью управления командой. Роль предполагает высокую ответственность за бюджет и стратегическое выравнивание с отделом продаж в сжатые сроки (maternity cover).
Анализ зарплаты
Оценка ИИПредлагаемая роль Senior Manager в Берлине обычно оплачивается в диапазоне 90,000–120,000 EUR в год. Учитывая специфику AI-сектора и требования к опыту (10+ лет), компенсация может находиться на верхней границе рынка. Данная оценка соответствует средним показателям для технологических компаний в Германии.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Manager, Field Marketing EMEA position at Parloa. With over a decade of experience in B2B marketing and a proven track record of leading high-impact regional programs, I am confident in my ability to drive pipeline growth and strengthen Parloa’s market presence during this maternity cover period. My background in managing cross-functional teams and partnering with senior sales leadership aligns perfectly with your requirements for strategic alignment and operational excellence.
Having followed Parloa’s impressive growth and its mission to revolutionize customer conversations through agentic AI, I am particularly excited about the opportunity to lead the EMEA field marketing strategy. I have extensive experience in overseeing large-scale industry tradeshows, executive gatherings, and ABM programs that translate revenue goals into measurable results. I am eager to bring my expertise in budget management and team mentorship to Parloa to ensure continued success for the EMEA region.
Составьте идеальное письмо к вакансии с ИИ-агентом
Откликнитесь в parloa уже сейчас
Присоединяйтесь к лидеру в сфере AI-технологий для клиентского сервиса и возглавьте маркетинг в регионе EMEA!
Описание вакансии
About Parloa
Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.
About the role:
We are looking for an experienced and strategic Senior Manager, Field Marketing EMEA to lead our regional field marketing function during a maternity cover period (12 months). In this role, you will own and drive the EMEA field marketing strategy, ensuring strong alignment with regional sales priorities and global marketing objectives.
You will lead a team of 3 field marketers across key EMEA regions, empowering them to deliver high-impact programs that generate pipeline, accelerate opportunities, and strengthen customer relationships. As a senior stakeholder partner to Sales leadership, you will play a critical role in shaping go-to-market strategy and translating business priorities into scalable, revenue-driving marketing initiatives. This is a highly cross-functional, commercially driven leadership role requiring both strategic thinking and operational excellence.
Areas of ownership:
- Own and evolve the EMEA field marketing strategy, ensuring alignment with global marketing priorities and regional sales targets.
- Owns the project management of events like WAVE and At the Heart of AI
- Translate revenue goals into measurable regional marketing plans that drive net-new pipeline and accelerate active deals.
- Identify growth opportunities across markets and verticals, adjusting investment and focus accordingly.
- Oversee the planning and execution of key regional initiatives includingIndustry tradeshows, Executive gatherings, Roadshows and ABM programs.
- Lead and mentor a team of Field Marketing Managers across EMEA. Provide direction, prioritization, and coaching to ensure consistent execution.
- Own and manage the regional field marketing budget, ensuring optimal allocation and measurable ROI.
Who you are:
- 10+ years of experience in B2B marketing, with strong exposure to field marketing in EMEA.
- Proven experience leading regional marketing programs that drive measurable pipeline impact.
- Previous people management experience and experience in partnering with senior Sales stakeholders and executive leadership.
- Strong commercial acumen and ability to align marketing strategy with revenue objectives.
- Strong project management and budget ownership experience.
- Ideally based in Berlin. Fluency in English is required; any additional European language is a strong advantage (especially French, Spanish, or German).
Our Recruiting Process:
Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser
Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team.
Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.
Parloa is an e-verify employer in the USA. Please click here to learn more.
\ We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.*
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Навыки
- Field Marketing
- B2B Marketing
- Account Based Marketing
- Project Management
- Budget Management
- Stakeholder Management
- People Management
- Go-to-Market Strategy
- Event Management
Возможные вопросы на собеседовании
Проверка способности кандидата связывать маркетинговые активности с конкретными бизнес-результатами.
Как вы оцениваете ROI для крупных отраслевых выставок и мероприятий, и какие метрики считаете наиболее важными для генерации пайплайна?
Важно понять, как кандидат будет управлять командой в условиях временного контракта.
Опишите ваш подход к управлению и мотивации распределенной команды полевых маркетологов в регионе EMEA.
Роль требует тесного взаимодействия с руководством отдела продаж.
Расскажите о случае, когда вам пришлось разрешать конфликт приоритетов между глобальной маркетинговой стратегией и локальными потребностями отдела продаж.
Проверка опыта в современных методах B2B маркетинга.
Каков ваш опыт реализации ABM-программ (Account-Based Marketing) для ускорения сделок с крупными корпоративными клиентами?
Оценка способности быстро адаптироваться к продукту компании.
Как вы планируете адаптировать маркетинговые сообщения Parloa для различных рынков внутри EMEA (например, DACH vs. Франция)?
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