- Страна
- США
- Зарплата
- 150 000 $ – 220 000 $
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Senior Manager, Growth Marketing - Commercial
Отличная вакансия в компании-лидере рынка с прозрачным диапазоном зарплаты и сильным компенсационным пакетом (акции, бонусы). Высокий балл за инновационность продукта и четко прописанные критерии успеха.
Сложность вакансии
Высокая сложность обусловлена требованием к опыту (7–10 лет) и подтвержденному результату в генерации пайплайна на сумму более 100 млн долларов. Роль требует сочетания стратегического планирования и глубоких технических навыков работы с инструментами автоматизации маркетинга.
Анализ зарплаты
Предлагаемая зарплата ($150k - $220k) полностью соответствует рыночным стандартам для позиции Senior Manager в Кремниевой долине. Верхняя граница диапазона даже несколько выше медианы, что отражает высокие требования к опыту в B2B и индустриальном секторе.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Manager, Growth Marketing position at Skydio. With over 8 years of experience in B2B demand generation and a proven track record of scaling integrated campaigns that drive significant pipeline growth, I am confident in my ability to accelerate Skydio's commercial segment. My background in orchestrating multi-channel strategies and my hands-on expertise with Salesforce and Marketo align perfectly with your requirements for a data-driven marketing leader.
In my previous roles, I have successfully managed account-based marketing (ABM) programs targeting high-value industrial accounts, similar to the physical security and energy sectors Skydio prioritizes. I pride myself on being a 'quarterback' for cross-functional teams, ensuring that every webinar, event, and digital campaign is executed with precision and clear ROI discipline. I am particularly drawn to Skydio's mission of autonomous flight and would welcome the opportunity to bring my creative mindset and analytical rigor to your San Mateo team.
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Описание вакансии
Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial mobility. The Skydio team combines deep expertise in artificial intelligence, best-in-class hardware and software product development, operational excellence, and customer obsession to empower a broader, more diverse audience of drone users, from utility inspectors to first responders, soldiers in battlefield scenarios and beyond.
About the role:
Skydio is seeking an experienced Growth Marketing leader to accelerate pipeline and revenue growth within our commercial segment. This is a hands-on role that leads strategic planning and orchestration of high-performing campaigns, delivering measurable results against aggressive pipeline targets.
Key Responsibilities:
- Develop and execute segment-specific go-to-market strategies for physical security and energy/utilities, including tailored messaging, channel mix, and campaign approaches that resonate with buying committees
- Quarterback cross-functional teams, including digital marketing, content, social media, event marketing, email/lifecycle, customer marketing, and channel partners, to plan and execute integrated campaigns.
- Design and run account-based marketing (ABM) programs targeting high-value accounts within priority segments, coordinating personalized outreach across digital, events, and direct channels
- Own the development and management of the overall commercial marketing program calendar. Ensure stakeholders understand what programs and activities are planned and executed
- Analyze pipeline and marketing data regularly to report on campaign performance and identify opportunities for improvement. Use insights to optimize ongoing and future campaigns to exceed growth targets
- Manage contractors and marketing budgets efficiently, ensuring spend is aligned with program objectives and delivers positive returns
- Continuously test and iterate on marketing tactics, channels, and technologies, including A/B testing, funnel experiments, and new platform evaluation, to improve campaign effectiveness and ROI. Document and share learnings with the broader team
- Own Skydio's presence at key industry trade shows, roadshows, conferences, and events. Plan and execute a regular cadence of webinars, live demos, and virtual events that showcase Skydio's capabilities to target buyers and generate qualified pipeline
What Success Looks Like:
- Measurable growth in pipeline and market share within target segments, with clear attribution to your marketing programs
- Consistently exceeding pipeline and revenue targets through well-architected, multi-channel campaigns with strong ROI discipline
- Repeatable, scalable campaign playbooks that become a model for the broader marketing organization
- A reputation as the go-to marketing partner for commercial growth, with strong relationships across sales, product, and GTM leadership
What Would Make You a Good Fit:
- 7–10 years of experience in growth marketing, demand generation, or integrated B2B marketing, preferably in technology, industrial, or hardware companies selling to multi-layered buying teams
- Proven track record of building and scaling integrated growth marketing programs that generated $100MM+ in pipeline, with the ability to articulate how you did it and what you learned
- Exceptional at managing multiple initiatives simultaneously with a clear eye for details and the ability to prioritize effectively to meet tight deadlines without compromising quality
- Strong analytical skills with hands-on experience building dashboards, articulating attribution models, and compiling performance reports that translate data into actionable program decisions
- Significant experience leading and influencing cross-functional teams and partners to execute programs and achieve goals without direct authority
- Hands-on experience with marketing tools and platforms including Salesforce, Marketo, common paid ad platforms (Google, LinkedIn, Meta), Google Analytics, ChatGPT/Claude/Gemini
- Creative mindset—you think about the audience, message, and approach, continuously questioning how we can improve the execution and results
- Strong messaging and copywriting skills
- *Ability to be in our San Mateo, CA office 3 days per week*
Additional Desired Experience and Skills
- 2–4 years of experience marketing within the physical security, energy/utilities, or critical infrastructure sectors
- Certifications in Google Analytics, AdWords, Marketo, Salesforce
Compensation:
- At Skydio, our compensation packages for regular, full-time employees include competitive base salaries, equity in the form of stock options, and comprehensive benefits packages. Compensation will vary based on factors, including skill level, proficiencies, transferable knowledge, and experience. Relocation assistance may also be provided for eligible roles. The annual base salary range for this position is $150,000 - $220,000\*. Fundamentally, we believe that equity is the key to long-term financial growth, and we ensure all regular, full-time employees have the opportunity to significantly benefit from the company's success. Regular, full-time employees are eligible to enroll in the Company’s group health insurance plans. Regular, full-time employees are eligible to receive the following benefits: Paid vacation time, sick leave, holiday pay and 401K savings plan. This position and all associated benefits are subject to applicable federal, state, and local laws, as well as the Company’s policies and eligibility criteria.
\*Compensation for certain positions may vary based on the position’s location.
#LI-AY1
At Skydio we believe that diversity drives innovation. We have created a multidisciplinary environment that embraces the power of diverse perspectives to create elegant solutions for complex problems. We are committed to growing our network of people, programs, and resources to nurture an inclusive culture.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by federal, state or local anti-discrimination laws.
For positions located in the United States of America, Skydio, Inc. uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov/
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Навыки
- Copywriting
- Google Analytics
- Growth Marketing
- A/B Testing
- Marketo
- Demand Generation
- Salesforce
- B2B Marketing
- Account Based Marketing
- Google Ads
- LinkedIn Ads
Возможные вопросы на собеседовании
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- Страна
- США
- Зарплата
- 150 000 $ – 220 000 $