- Страна
- США
- Зарплата
- 135 792 $ – 178 227 $
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на вакансии с ИИ

Senior Manager, Marketing
Привлекательная позиция в известном технологичном стартапе с прозрачной оплатой труда и отличным пакетом льгот. Гибридный график в Нью-Йорке и возможность влиять на стратегию роста компании делают эту вакансию очень перспективной.
Сложность вакансии
Роль требует значительного опыта (6+ лет) и навыков управления командами и агентствами. Высокая сложность обусловлена необходимостью сочетать креативный подход с глубокой аналитикой в строго регулируемой сфере медицинского страхования.
Анализ зарплаты
Предлагаемая зарплата ($135k - $178k) полностью соответствует рыночным стандартам для Senior Marketing Manager в Нью-Йорке. Верхняя граница диапазона даже несколько превышает медиану для технологического сектора, учитывая дополнительные бонусы и неограниченный отпуск.
Сопроводительное письмо
I am writing to express my enthusiastic interest in the Senior Manager, Marketing position at Oscar. With over six years of experience in growth marketing and a proven track record of leading cross-functional teams, I am impressed by Oscar's commitment to building a technology-driven health insurance platform that prioritizes the member experience. My background in developing multi-channel media plans and leveraging data-driven insights aligns perfectly with your goal of cementing Oscar as a thought leader in the industry.
In my previous roles, I have successfully managed complex agency relationships and executed high-impact lead generation campaigns across SEO, paid media, and PR. I am particularly drawn to this role because of the opportunity to own the marketing strategy for specific lines of business and to utilize advanced attribution methodologies to quantify results. I am confident that my analytical approach and experience in navigating regulated industries will allow me to contribute significantly to Oscar's growth initiatives in the New York market.
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Откликнитесь в oscar уже сейчас
Присоединяйтесь к команде Oscar и станьте лидером маркетинговых инноваций в сфере медицинского страхования!
Описание вакансии
Hi, we're Oscar. We're hiring a Senior Manager, Marketing to join our Growth team.
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About the role:
The Senior Manager, Marketing leads the development of Oscars growth initiatives. The role oversees marketing strategies that deliver on enterprise objectives through communication strategies, channel plans, a/b testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research and data to determine the appropriate marketing plans and evaluate results.
You will report into the Associate Director, Product Marketing.
Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid
Pay Transparency: The base pay for this role is: $135,792 - $178,227 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.
Responsibilities:
- Become organizational SME in policies, trends and platforms on their line of business / product.
- Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.
- Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.
- Manage the external communication and messaging including defining our position and content strategy by audience, and maximizing results.
- Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
- Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.
- Build and identify critical partnerships including vendor evaluation, agency vetting, and selection process.
- Own strategy and execution of paid and owned marketing to deliver against lead generation targets.
- Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.
- Manage and own agency partner relationships.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Requirements:
- 6+ years relevant work experience.
- 2+ years of experience leading teams of direct and indirect reports.
- 5+ years of experience identifying new and innovative ways to solve problems through marketing.
- 4+ years of experience using data and analytical capabilities to solve business problems.
- 3+ years of experience working with multiple vendors and managing agency relationships.
- 3+ years of experience creating marketing campaigns that deliver quantifiable results.
Bonus points:
- Experience in employer / group plans.
- Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
- Communications / PR experience is a plus.
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraudhere.
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
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Навыки
- Marketing Strategy
- Lead Generation
- A/B Testing
- SEO
- Paid Media
- Public Relations
- Data Analysis
- Project Management
- Agency Management
- Marketing Attribution
Возможные вопросы на собеседовании
Проверка опыта работы с маркетинговыми метриками и атрибуцией, упомянутыми в вакансии.
Расскажите о вашем опыте работы с моделями атрибуции (MTA, last touch). Как вы выбираете подходящую модель для оценки эффективности кампаний?
Вакансия подразумевает управление внешними партнерами.
Опишите ваш процесс выбора и управления рекламными агентствами. Как вы выстраиваете KPI для внешних подрядчиков?
Роль требует лидерства в разработке стратегий роста.
Приведите пример маркетинговой кампании, которую вы разработали с нуля для привлечения лидов. Каких количественных результатов удалось достичь?
Работа в Oscar требует понимания специфики страхования.
Как вы адаптируете коммуникационную стратегию для разных аудиторий в такой сложной и чувствительной сфере, как здравоохранение?
Оценка навыков взаимодействия с руководством.
Как вы подходите к презентации маркетинговых отчетов и инсайтов высшему руководству (senior leaders)?
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- Страна
- США
- Зарплата
- 135 792 $ – 178 227 $