Senior Marketing Operations Manager

Описание вакансии

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a *Remote First* organization with a strong commitment to excellence, innovation, and customer satisfaction.

What You’ll Do

At Edmentum, data drives our most important decisions—and you'll be at the center of it. As our Sr. Marketing Operations Manager, you will architect the advanced analytics, systems, and operational frameworks that power our modern demand and consumer growth engine. You will shape how marketing performance is measured, forecasted, optimized, and communicated across the organization, enabling smarter decisions and greater impact. From building predictive models to influencing platform strategy to elevating analytics literacy across teams, your work will be instrumental in driving mission-aligned growth. You'll also lead and develop one direct report, building a high-performing operations function.

Analytics & Insights

• Lead analysis across the entire marketing funnel to uncover insights, inform strategy, and influence decisions at the executive level
• Identifying channel trends that expose new tactics and unlock growth opportunities
• Build predictive and forecasting models for pipeline growth, revenue performance, and market trends.
• Design and execute experimentation frameworks for continuous optimization across channels and segments.

Systems & Operations

• Own and execute the strategic roadmap for marketing systems and data infrastructure (Demandbase, Marketo, Looker, GA4, Sprout Social, Craft CMS, Demandbase, Digistorm, ad platforms etc.).
• Define and enforce data governance standards—UTM conventions, campaign hierarchy, naming taxonomy, and lifecycle definitions.
• Ensure reliable integrations and measurement-ready architecture across the tech stack.
• Maintain measurement standards that ensure consistency, quality, and accurate reporting across marketing programs

Cross-Functional Leadership

• Partner with RevOps, Sales, Finance, and IT to align on definitions, reporting, and pipeline accountability.
• Translate complex analytics into clear, compelling narratives for senior stakeholders.
• Elevate analytics literacy across teams—making data accessible and actionable.

Who You Are

• You have 7-10 years of experience in marketing analytics, marketing operations, or revenue analytics roles.
• You have strong expertise in lead lifecycle management, funnel analytics, and marketing operational frameworks.
• You are skilled in attribution modeling, reporting accuracy, and data‑driven performance optimization.
• You are highly skilled in forecasting, predictive modeling, and statistical analysis with a strong foundation in data hygiene, enrichment, and CRM/MAP data governance.
• You have deep experience with Salesforce, Marketo/HubSpot, and marketing technology infrastructure.
• You excel in UTM governance, naming conventions, campaign hierarchy, and operational documentation.
• You understand attribution modeling, campaign taxonomies, lifecycle frameworks, and the operational mechanics of demand generation.
• You design and execute structured experiments and know how to apply results to improve performance.
• You communicate complex analytics in clear, compelling ways to senior stakeholders.
• You thrive in collaborative, cross‑functional environments where analytics drives decision‑making.
• You have experience in B2B SaaS or EdTech environments (preferred).
• You are willing to take on evolving responsibilities based on business needs.
• Must be US based

Job Application Deadline: April 10, 2026

Pay range for this role:

$110,000—$140,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran (“covered veteran”), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws. 

We are dedicated to meeting the needs of individuals with disabilities and to creating an environment that supports our employees' physical and mental health. If you are a qualified individual with a disability or a covered veteran and need a reasonable accommodation to complete any part of the application process, please contact recruiting@edmentum.com.

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.

Edmentum’s notice regarding the collection of personal information from interested candidates is available here