Senior People Business Partner - Go To Market

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Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As a Senior People Business Partner (PBP) at Boulevard, you will serve as a trusted advisor to senior leaders and managers across your client groups, guiding them through all facets of people strategy and execution. You’ll balance strategic partnership with hands-on delivery, shaping organizational effectiveness, talent management, and employee experience in alignment with business goals.

This is an individual contributor role- you will not directly manage a team, but will be expected to operate with high autonomy, sound judgment, and the ability to influence at all levels of the organization.

What you’ll do here:

• Strategic Partnership

+ Act as a thought partner to senior business leaders in the Go To Market (GTM) teams, providing proactive insights and coaching on leadership effectiveness, team dynamics, and organizational design.

+ Translate business strategy into people strategy, aligning workforce planning, talent needs, and organizational priorities.

+ Build deep relationships across assigned client groups to anticipate needs and proactively propose solutions.

• Employee Experience & Development

+ Support managers with performance management, coaching, and feedback practices that reinforce Boulevard’s culture and values.

+ Guide leaders through talent reviews, compensation/promotion cycles, succession planning, and career development initiatives.

+ Partner with the L&D team to identify capability gaps and enablement needs within your business units.

• Organizational Effectiveness

+ Lead change management efforts within client groups, ensuring smooth adoption of new programs, structures, or processes.

+ Partner with leaders on engagement and retention strategies; analyze data from surveys, attrition, and feedback loops to provide actionable insights.

+ Lead strategic workforce planning initiatives to support your client group in designing the right team structures to succeed

+ Drive initiatives to enhance diversity, equity, inclusion, and belonging (DEIB) within assigned business units.

• Operational Excellence

+ Serve as the first point of contact for complex employee relations issues- balancing empathy, risk mitigation, and business needs.

+ Provide guidance on policy, compliance, and employment law in partnership with Legal as needed.

+ Collaborate with People Operations and Total Rewards to ensure seamless delivery of core HR programs (compensation cycles, benefits, promotions, etc.).

• Data & Insights

+ Use people analytics to guide decision-making (e.g., headcount planning, attrition trends, performance outcomes).

+ Create dashboards and reports for leaders to inform workforce planning and talent strategies.

What you'll need to thrive:

• 6+ years of progressive HR/People Business Partner experience, ideally in high-growth SaaS or tech environments.  At least 5 years of experience supporting GTM teams (Sales, CX, Revenue Operations, and Marketing)
• Proven ability to influence and coach senior leaders while balancing business priorities with employee advocacy.
• Experience navigating complex employee relations with judgment and discretion.
• Strong knowledge of organizational design, performance management, and leadership development.
• Comfort with data and analytics; ability to translate insights into actionable recommendations.
• A bias for action; ability to proactively identify organizational needs and effectively partner to achieve the right solutions
• Excellent communication and relationship-building skills, with the ability to operate with agility in a fast-paced environment.
• A collaborative, low-ego approach- committed to Boulevard’s values and culture.

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $108,000 - $135,000 per year. For all other U.S. locations, the anticipated base salary range is $94,500 - $130,000 per year. In addition to this base compensation, this role is eligible to participate in a 10% variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

• ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
• 🏝 Take a break whenever you need with our flexible vacation day policy.
• 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
• 💚 Family planning resources and specialized support programs.
• 🔮 Equity: get ahead on the ground floor and grow with Boulevard.
• 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.