Senior Performance Marketing Manager

Описание вакансии

#vacancy

Senior Performance Marketing Manager

Remote

What you will own:

• Own the performance marketing strategy for B2B products across the full funnel — from traffic and lead

generation to MQL/SQL, pipeline and closed-won revenue.

• Plan, launch, optimize and scale paid acquisition across Google Ads and LinkedIn Ads; evaluate and test

Microsoft Ads, Meta, Reddit, YouTube and other relevant channels where justified by the ICP and unit

economics.

• Own measurement architecture and attribution: GA4, GTM, UTM standards, conversion events, CRM

integration, dashboards and funnel reporting from source/campaign to opportunity and revenue.

• Build reliable end-to-end analytics together with Sales/RevOps/Product: lead quality, MQL→SQL

conversion, CAC, LTV/CAC, payback, pipeline contribution, revenue attribution and channel efficiency.

• Manage external agencies, freelancers and other vendors: briefing, KPI/SLA definition, budget control,

quality assurance, performance reviews and replacement/escalation when needed. Ownership of results

remains in-house.

• Run a structured experimentation roadmap across audiences, offers, creatives, landing pages and

conversion paths; scale what works and stop what does not.

• Partner with Sales on lead quality and long-cycle B2B funnel feedback; translate commercial signals into

channel, targeting and budget decisions.

• Create clear weekly/monthly performance reporting with decisions and next actions — not activity reports.

Must-have experience:

• 5+ years of hands-on performance / digital growth experience, with a strong track record in B2B technology,

SaaS or another complex B2B product environment.

• Proven cases where marketing activity produced measurable business outcomes: qualified leads, SQLs,

pipeline, revenue, CAC improvement or payback improvement — not only CTR/CPC/traffic growth.

• Strong hands-on knowledge of Google Ads and LinkedIn Ads; ability to audit account structure, tracking,

bidding, targeting, creatives and landing-page performance independently.

• Advanced understanding of full-funnel analytics and attribution. You should be able to design or rebuild

tracking from ad click/source through CRM stages to won revenue and explain data-quality limitations.

• Experience working with CRM and analytics stacks such as HubSpot/Salesforce or equivalents, GA4/GTM

and BI/reporting tools. SQL / BigQuery knowledge is a strong advantage.

• Experience managing agencies and vendors while retaining internal control of strategy, measurement,

budget and final accountability.

• Good spoken and written English (B2+/C1 or equivalent): enough to manage vendors, prepare performance

narratives and work with international stakeholders.

Recruiting draft • September 2026

• High level of autonomy and commercial thinking: comfortable challenging weak channel economics,

reallocating budget and defending decisions with data.

Strong advantage:

• Hands-on experience with B2B SaaS / enterprise funnels, ABM, intent-based targeting or long sales cycles.

• Experience with Generative Engine Optimization / Answer Engine Optimization (GEO/AEO), AI-search

visibility or other LLM marketing initiatives, including measurement of AI referrals, mentions/citations and

pipeline impact.

• AI-native working habits: using tools such as ChatGPT, Claude, Gemini and automation platforms (for

example n8n, Make or Zapier) for research, campaign operations, reporting, creative iteration and workflow

automation.

• Experience with server-side tracking / conversion APIs, consent-aware measurement, incrementality testing

or multi-touch attribution.

• Experience in international multi-market acquisition and localization of paid campaigns for different

European markets.

• Ability to work with landing pages and CRO directly or through product/design teams.

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