Senior Product Designer - Lifecycle & Growth

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We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Every year, people across the world spend nearly one trillion dollars on groceries. Food is more than sustenance—it’s ritual, memory, creativity, connection, and comfort. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and solving large-scale challenges across our four-sided marketplace—designing for Consumers, Shoppers, Retailers, and Advertisers.

We’re hiring a Senior Product Designer to join the Lifecycle & Growth team, focused on Instacart+ (subscription) and Incentives. You will design experiences that shape how customers discover, evaluate, and commit to subscription benefits while evolving the promotional systems that drive activation, retention, and long-term value. This role partners closely with Product, Engineering, Data Science, Marketing, and Research to deliver measurable business impact through cohesive, high-quality product experiences.

This is a remote role open to candidates across the United States and Canada, with a preference for those who can collaborate effectively with partners in New York City and Eastern Time hours. You’ll thrive here if you enjoy rolling up your sleeves, collaborating across disciplines, and bringing clarity to complex, fast-moving problems.

About the Job

• Drive end-to-end design initiatives across Instacart+ and Incentives—from problem framing and discovery through exploration, iteration, prototyping, and delivery.
• Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app).
• Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact.
• Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacart’s design system and brand.
• Leverage AI-assisted prototyping and concept development alongside strong craft—bringing clarity and rigor to generated concepts that meet system constraints.
• Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality.
• Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements.
• Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners.
• Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team.

About You

Minimum Qualifications

• 6+ years of experience designing consumer-facing digital products across web and mobile.
• Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints.
• Experience in digital commerce, audience growth, subscription, incentives, pricing, or monetization-focused initiatives.
• Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design aligned to a design system.
• Proven track record connecting design decisions to measurable outcomes (e.g., activation, retention, conversion) and partnering on experimentation.
• Demonstrated ability to independently drive multiple projects in a fast-paced, ambiguous environment.
• Strong communication skills: framing problems, articulating tradeoffs, and presenting design rationale to cross-functional partners.

Preferred Qualifications

• Experience designing for marketplaces, e-commerce, grocery, CPG, or membership/subscription products where lifecycle and repeat behavior are critical.
• Experience shaping onboarding, activation, and retention journeys—including first-order and early repeat experiences that support habit formation and personalization.
• Experience designing high-visibility surfaces such as home, personalized feeds, and merchandising placements with attention to clarity, hierarchy, and density.
• Experience working within and improving established design systems, ensuring both AI- and human-produced flows adhere to system constraints.
• Familiarity with generative and AI-assisted design tools (e.g., ChatGPT, Cursor) and experimentation platforms for A/B testing.
• Comfort collaborating across teams and time zones, aligning stakeholders and moving initiatives forward without direct authority.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$172,000—$181,500 USD

WA

$165,000—$174,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$158,000—$166,500 USD

All other states

$143,000—$151,000 USD