Senior Product Manager, User Lifecycle

Описание вакансии

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

The role

Join Roblox’s Discovery organization to build a user lifecycle that helps people find their next great experience, come back for the moments that matter, and deepen connection across the platform. You will be responsible for defining the user lifecycle strategy and roadmap. This spans the entire user journey, starting from initial platform awareness, through the landing and sign-up phases, and culminating in long-term retention on Roblox. You’ll report to the Head of Growth — Discovery, and partner closely with Engineering, Data Science/ML, Design, Marketing, and Policy.

You will:

• Accelerate new‑user pathways to first play, self‑expression, and social connection by shaping the first‑time user experience (FTUX) and adjacent Discovery flows that drive rapid activation and long‑term retention.
• Grow off‑platform organic discovery by improving ranking and presentation for games, items, and genres—strengthening SEO/AEO entry points, quality signals, and metadata in partnership with Web and Platform teams.
• Redesign key UIs and refactor backends on the Experience Details Page (EDP) to unlock speed, reliability, and reduce friction from discovery to play.
• Define the metrics that matter – designing experiments to iterate quickly and rigorously toward measurable impact.
• Lead through influence by aligning Design, Engineering, Machine Learning, Marketing, and Creator partners around clear narratives, crisp decisions, and accountable pacing—turning ambitious ideas into durable impact at scale.

You have:

• 5+ years of product management experience building discovery‑adjacent products (e.g., recommendations, merchandising, SEO) with measurable impact on growth and retention
• Proven experience improving onboarding/FTUE to reduce time‑to‑first‑value and increase long‑term engagement
• Strong analytical toolkit: opportunity sizing, prioritization frameworks, and rigorous experimentation design
• Demonstrated ability to align executives and cross‑functional teams through data‑backed narratives and clear decision frameworks
• Cross‑functional leadership across Engineering, Data Science/ML, Design, Marketing, Partnerships, Legal, and Policy
• Experience in at least one of: UGC, social, or gaming ecosystems; understanding of creator incentives and marketplace dynamics
• Excellent written and verbal communication; ability to translate strategy into clear specs, mocks, or wireframes
• A high degree of independent drive and ownership.

Preferred qualifications:

• Bachelor’s degree or equivalent practical experience in CS, Engineering, Statistics, or a related field
• Background with creator tools or partner operations
• Domain experience spanning SEO, UI/UX, FTUE, etc.

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For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$227,880—$279,160 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.