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robinhood
Страна
США
Зарплата
166 000 $ – 195 000 $
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SeniorГибридПолная занятость

Senior Product Marketing Manager

Оценка ИИ

Отличная вакансия в топовой финтех-компании с прозрачной вилкой зарплаты, сильным соцпакетом и возможностью влиять на глобальный рынок. Высокий балл за бренд работодателя и комплексный пакет вознаграждения.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Высокая сложность обусловлена работой в жестко регулируемой финансовой среде и необходимостью управлять сложными GTM-стратегиями в условиях высокой конкуренции. Требуется сочетание сильных аналитических навыков и креативного подхода к позиционированию.

Анализ зарплаты

Медиана175 000 $
Рынок150 000 $ – 210 000 $
Оценка ИИ

Предложенная зарплата ($166k - $195k) находится на верхнем уровне рыночных ожиданий для Senior PMM в Нью-Йорке и Кремниевой долине, особенно с учетом дополнительных бонусов и акций.

Сопроводительное письмо

I am writing to express my strong interest in the Senior Product Marketing Manager position at Robinhood. With a proven track record of driving go-to-market strategies in the fintech sector, I am inspired by Robinhood’s mission to democratize finance and am eager to contribute to the Growth organization during this historic wealth transfer.

In my previous roles, I have successfully led cross-functional teams to launch complex financial products, utilizing data-driven insights and A/B testing to optimize customer acquisition and retention. I am particularly drawn to Robinhood’s high-performance culture and your emphasis on blending product positioning with rigorous messaging strategy. I am confident that my experience in navigating highly regulated environments and my proficiency with modern AI tools will allow me to make an immediate impact on your product narrative.

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Составьте идеальное письмо к вакансии с ИИ-агентом

Составьте идеальное письмо к вакансии с ИИ-агентом

Откликнитесь в robinhood уже сейчас

Присоединяйтесь к Robinhood и станьте архитектором будущего финансов, формируя стратегии роста для миллионов пользователей!

Описание вакансии

Join us in building the future of finance.

Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.

The Product Marketing team is at the forefront of driving customer acquisition, engagement, and retention for Robinhood’s core products! This team sits within the Growth org and blends product positioning, audience segmentation, messaging strategy, and go-to-market execution.

As a Senior Product Marketing Manager, you’ll be responsible for driving go-to-market strategies and executing marketing campaigns across multiple product categories. You’ll partner with product management, creative, research, legal, and others to bring new features and products to market, fuel customer growth, and shape Robinhood’s product narrative.

This role is based in our New York City, NY or Menlo Park, CA offices, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

What you’ll do

  • Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns to support product and feature launches
  • Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise
  • Drive growth performance through data-backed marketing strategy, A/B testing, and a deep understanding of acquisition economics
  • Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact
  • Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights

What you bring

  • Strong communication and relationship-building skills across various levels and functions
  • Experience in consumer-facing marketing or product roles, ideally in tech or financial services
  • Fluency in marketing channels such as paid media, lifecycle, performance, and social
  • Comfort working in fast-paced, highly regulated environments
  • Ability to break down complex ideas into clear, accessible messaging for a broad audience
  • Familiarity with AI tools to enhance work efficiency
  • Strong analytical skills, including experience with testing methodologies like A/B testing

What we offer

  • Challenging, high-impact work to grow your career.
  • Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
  • Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
  • Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
  • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
  • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
  • Exceptional office experience with catered meals, events, and comfortable workspaces.

In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Base Pay Range:

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

$166,000—$195,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)

$146,000—$172,000 USD

Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL)

$129,000—$152,000 USD

Click here to learn more about our Total Rewards, which vary by region and entity.

If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.

Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.

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Создайте идеальное резюме с помощью ИИ-агента

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Навыки

  • Product Marketing
  • Go-to-Market Strategy
  • A/B Testing
  • Data Analysis
  • Messaging Strategy
  • Customer Acquisition
  • Product Positioning
  • Lifecycle Marketing
  • Performance Marketing
  • AI Tools

Возможные вопросы на собеседовании

Проверка опыта работы в условиях жесткого комплаенса, что критично для финтеха.

Расскажите о случае, когда требования регулятора или юридического отдела мешали вашей маркетинговой стратегии. Как вы адаптировали кампанию, сохранив её эффективность?

Оценка способности кандидата влиять на продукт через данные.

Как вы использовали инсайты пользователей или результаты A/B тестов для того, чтобы убедить команду продукта изменить дорожную карту развития?

Проверка навыков сегментации и позиционирования.

Robinhood ориентируется на разные поколения инвесторов. Как бы вы адаптировали сообщение о новом сложном финансовом инструменте для зумеров по сравнению с более опытными инвесторами?

Оценка владения современными инструментами эффективности.

В описании вакансии упоминается использование AI-инструментов. Как именно вы интегрируете ИИ в свои рабочие процессы для повышения продуктивности маркетинга?

Проверка понимания экономики привлечения клиентов.

Какие метрики вы считаете наиболее важными при оценке успеха запуска нового продукта и как вы балансируете между стоимостью привлечения (CAC) и пожизненной ценностью клиента (LTV)?

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robinhood
Страна
США
Зарплата
166 000 $ – 195 000 $