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Senior Product Marketing Manager
Zscaler — мировой лидер в перспективной нише кибербезопасности. Позиция предлагает высокую видимость (роль евангелиста), работу с передовыми технологиями (AI, Zero Trust) и отличный пакет бенефитов.
Сложность вакансии
Роль требует сочетания глубоких технических знаний в кибербезопасности (Zero Trust, SASE) и выдающихся навыков публичных выступлений на японском и английском языках. Высокий уровень ответственности за локализацию стратегии GTM для японского рынка повышает сложность позиции.
Анализ зарплаты
Предлагаемая роль Senior-уровня в глобальной кибербезопасной компании в Японии обычно предполагает вознаграждение выше среднего по рынку маркетинга, учитывая требования к технической экспертизе и двуязычности. Наш прогноз базируется на данных для Senior PMM в технологическом секторе Токио.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Product Marketing Manager position at Zscaler. With extensive experience in B2B technology and a deep understanding of the cybersecurity landscape in Japan, I am confident in my ability to drive awareness and adoption of Zscaler’s emerging solutions, particularly in Data Security and AI Security. My background combines technical aptitude with the ability to translate complex features into compelling value propositions for C-level executives.
Throughout my career, I have successfully led go-to-market strategies and sales enablement programs that bridge the gap between product innovation and market execution. I am particularly drawn to Zscaler’s 'impact over activity' philosophy and your commitment to the Zero Trust Exchange platform. Having established a public presence within the Japanese tech community, I am eager to leverage my storytelling skills and technical expertise to further solidify Zscaler’s position as a market leader.
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Описание вакансии
About Zscaler
Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.
We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.
Role
We are looking for a Product Marketing & Evangelist to join our team in Japan, reporting to the Director of Product Marketing in the Marketing department. You will drive awareness, adoption, and market leadership of our emerging solutions—including Data Security and AI Security—across the Japanese market. By bridging the gap between product management and sales, you'll build customer trust and establish Zscaler as the definitive leader in the Zero Trust space.
What you’ll do (Role Expectations)
- Develop localized messaging and go-to-market strategies tailored for Japan while creating high-impact sales collateral like case studies and whitepapers
- Lead sales enablement by training partner teams through workshops and developing customer engagement tools based on direct field insights
- Represent Zscaler as a primary thought leader at industry conferences and public forums, including managing the APJ Executive Briefing Tour for Japan
- Analyze market trends and competitive landscapes to refine local strategies and differentiate Zscaler’s solutions effectively
- Cultivate strong customer relationships to develop impactful advocacy stories and testimonials that highlight measurable business value
Who You Are (Success Profile)
- You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
- You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
- You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
- You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
- You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.
What We’re Looking for (Minimum Qualifications)
- Extensive experience in product marketing, engineering, or B2B technology, with a focus on cybersecurity or SaaS environments
- Deep expertise in the cybersecurity landscape and a proven track record of driving results within the Japanese market
- Demonstrated ability to present complex technical concepts to C-level executives and large audiences with clarity and impact
- Technical aptitude to translate sophisticated features into customer-centered value propositions and impactful narratives
- Exceptional storytelling and communication skills in Japanese with the ability to collaborate effectively in business-level English
What Will Make You Stand Out (Preferred Qualifications)
- Advanced knowledge of Zero Trust principles and SASE combined with hands-on experience in data security solutions
- An established public presence and active influence within the Japanese technology and cybersecurity community
- Relevant industry certifications such as CISSP, CCSP, or equivalent technical credentials
#LI-TY2 #LI-Hybrid
At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.
Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here.
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegallink.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
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Навыки
- Cybersecurity
- SaaS
- Go-to-Market Strategy
- Product Marketing
- Sales Enablement
- Public Speaking
- Zero Trust Architecture
- AI Security
- Data Security
- SASE Architecture
Возможные вопросы на собеседовании
Проверка понимания специфики японского рынка и умения адаптировать глобальные стратегии.
Как бы вы адаптировали глобальное позиционирование Zscaler в области AI Security для консервативного корпоративного сегмента Японии?
Оценка технической экспертизы в ключевой области компании.
Объясните концепцию Zero Trust Exchange техническому директору (CTO), который привык к традиционным VPN-решениям.
Проверка навыков евангелизма и публичных выступлений.
Опишите ваш опыт выступления на крупных отраслевых конференциях. Как вы измеряете успех таких выступлений?
Оценка способности работать на стыке отделов.
Как вы планируете выстраивать взаимодействие между глобальной командой управления продуктом и локальным отделом продаж в Японии?
Проверка навыков работы с клиентами и создания контента.
Расскажите о случае, когда вам удалось превратить сложный технический кейс клиента в убедительную историю успеха (success story).
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