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Senior Social Media Manager
Оценка ИИReplit — одна из самых инновационных компаний в сфере AI, предлагающая отличные бенефиты, опционы и возможность работать на острие технологий. Высокий балл за сильный бренд работодателя и стратегическую значимость роли.
Сложность вакансии
Оценка ИИВысокая сложность обусловлена требованием быть 'AI-native', иметь портфолио успешных кейсов в AI/B2C тех-секторе и уметь работать в режиме высокой неопределенности. Роль сочетает в себе глубокую экспертизу в мемах, копирайтинге и аналитике.
Анализ зарплаты
Оценка ИИУказанная роль Head/Senior уровня в топовом AI-стартапе Кремниевой долины предполагает зарплату выше среднерыночной, часто дополняемую значительным пакетом акций (Equity). Наш прогноз базируется на данных для Foster City/San Francisco для опытных специалистов в high-growth компаниях.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Social Media Manager position at Replit. As an AI-native marketer who has followed Replit’s journey from a browser-based IDE to an agentic software creation platform, I am thrilled by the prospect of scaling your community conversion and defining the narrative for the next generation of builders. My experience in high-growth tech environments has taught me how to balance punchy, meme-literate content with strategic growth loops that drive real product adoption.
In my previous roles, I have successfully managed multi-channel strategies across X, Reddit, and TikTok, focusing on turning complex technical concepts into engaging, viral content. I am particularly excited about the challenge of managing AI narratives and responding to FUD in real-time. With a deep personal interest in agentic AI tools and a track record of growing tech-focused accounts, I am confident in my ability to elevate Replit’s social presence and foster a deeply engaged ecosystem of developers and creators.
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Описание вакансии
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
We're looking for a highly strategic and data-driven Head of Social Media to own and optimize our social media follower acquisition and conversion across Replit's mobile app and website properties. As the first Head of Social Media hire focused on our community conversion and activations, you'll work directly with our Head of Marketing and collaborate closely with GTM, Product, Engineering, Support, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 across all major Social Channels: Twitter/X, Meta (Facebook/IG), TikTok, Reddit, and LinkedIn.
What You'll Do
- Own social strategy: define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics)
- Run narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
- Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
- Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
- Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
- Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
- Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
- Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics
Required Skills & Experience
- 5+ years of Social Media experience at high growth companies
- Comfortable operating in ambiguity and moving fast with imperfect information
- AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or B2C tech space; you have a portfolio and we can see your work
- Elite copywriting: concise, witty, incisive: you can do memes without being cringe; we're not embarrassed by how you write
- Strong instincts for timing, tone, and narrative
- Deep understanding of AI tools and agentic content workflows
- Genuinely curious about agentic AI tools and actively using them to scale your own output
- Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram
Bonus Qualifications
- Short form video content creation experience
- Significant social media following
- Replit builder
- Existing relationships with AI influencers, journalists, podcasters, or community leaders
- Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
- Based in or able to relocate to San Francisco Bay Area
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
☕ In Office Amenities
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- Content Strategy
- Copywriting
- Influencer Marketing
- Social Media Strategy
- TikTok
- Analytics
- AI Tools
- Community Management
- X/Twitter
Возможные вопросы на собеседовании
Проверка понимания специфики платформы и умения работать с техническим сообществом.
Как бы вы объяснили концепцию 'agentic software creation' в одном треде в X (Twitter), чтобы это было понятно и новичку, и опытному разработчику?
Оценка навыков управления репутацией в быстро меняющейся среде AI.
Опишите ваш алгоритм действий при возникновении волны FUD (страха и сомнений) относительно безопасности или этичности AI-агентов Replit.
Проверка креативности и чувства юмора, критически важных для этой роли.
Приведите пример мема или вирального формата, который сейчас актуален в среде разработчиков, и адаптируйте его под запуск новой функции Replit.
Оценка аналитического подхода к росту.
Какие метрики, помимо охвата и вовлеченности, вы считаете ключевыми для оценки конверсии из социальных сетей в активных пользователей Replit?
Проверка навыков работы с инфлюенсерами.
Как вы выбираете AI-инфлюенсеров для сотрудничества: на какие неочевидные сигналы в их контенте вы обращаете внимание?
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