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Senior Specialist, PPC
Veeam — стабильная международная компания с отличным соцпакетом (страховка, бонусы на питание, обучение). Позиция предлагает хорошие возможности для профессионального роста в сфере B2B маркетинга.
Сложность вакансии
Роль требует глубоких знаний B2B-маркетинга и опыта работы с множеством платформ (Google, LinkedIn, Reddit). Основная сложность заключается в необходимости управлять агентствами и одновременно глубоко погружаться в аналитику данных.
Анализ зарплаты
Зарплата в вакансии не указана, но для Senior PPC специалиста в Бухаресте рыночный диапазон составляет от 2500 до 4000 евро в месяц. Учитывая щедрый социальный пакет Veeam (медстраховка, питание, обучение), совокупный доход будет конкурентоспособным.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Specialist, PPC position at Veeam. With over 3 years of hands-on experience managing complex B2B campaigns across Google Ads, LinkedIn, and Meta, I have a proven track record of driving demand generation and optimizing ROI through data-driven strategies. My background in managing agency partners and collaborating with cross-functional stakeholders aligns perfectly with the requirements of this role.
At my previous roles, I have successfully managed multi-channel budgets and translated complex performance data into actionable insights. I am particularly impressed by Veeam's position as a market leader in data resilience and am eager to contribute to your digital advertising efforts. I am confident that my technical expertise in keyword strategy, audience targeting, and conversion tracking, combined with my proactive approach to optimization, will make me a valuable asset to your Digital Advertising team.
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Описание вакансии
Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
About the Role
This role focuses on planning, launching, and optimizing B2B digital campaigns across Paid Search, Paid Social, and Display channels to drive demand generation. You will manage agency partners, analyze performance data, and continuously improve ROI through testing and optimization. It requires a hands-on, data-driven marketer who can manage multiple campaigns while collaborating with stakeholders to align digital strategy with business goals.
What You’ll Do
- Develop and launch high-performance digital campaigns across Paid Search, Paid Social and Display channels
- Build media plans based on campaign briefs: channel selection, audience targeting and budget allocation
- Manage agency partner day-to-day: assign tasks, review performance reports and drive optimization
- Track, analyze and report on campaign performance; translate data into actionable insights for stakeholders
- Collaborate with campaign managers to align digital execution with demand generation goals
- Proactively identify optimization opportunities and propose tests to improve ROI
- Manage multiple programs simultaneously and ensure consistent delivery across all active campaigns
What You’ll Bring
- 3+ years of hands-on experience running paid campaigns in Google Ads, Microsoft Advertising, Meta, LinkedIn and Reddit
- Solid understanding of B2B digital advertising: keyword strategy, audience targeting, bidding and conversion tracking
- Experience with Google Analytics and platform-native reporting tools
- Ability to analyze performance data and make informed optimization decisions
- Excellent Microsoft Office skills
- Strong communication and stakeholder management skills — confident on calls, clear in writing
- Robust independent decision-making, organizational, planning and problem-solving skills
- Ability to work independently and within a team environment
- Proactive, organized and able to manage multiple workstreams independently
- English B2-C1 level — fluent spoken and written
- Experience with programmatic advertising or content syndication is a plus
- Higher education in Marketing, Communications or a related field
What You’ll Get
- 21 annual vacation days, additional days based on tenure, plus 4 global VeeaMe Days for self-care
- Private health, dental, and vision insurance for employees and dependents
- Mental health support with up to 12 free therapy sessions
- Private hospital coverage for planned and emergency care
- Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
- Life, critical illness, and disability insurance
- One paid volunteer day annually through Veeam Cares
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
#LI-AP1
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.
The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.
By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.
By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.
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Навыки
- Google Analytics
- Demand Generation
- B2B Marketing
- Google Ads
- Programmatic Advertising
- Display Advertising
- Meta Ads
- LinkedIn Ads
- Reddit Ads
- Microsoft Advertising
- Content Syndication
Возможные вопросы на собеседовании
Вакансия ориентирована на B2B, где циклы сделок длиннее. Важно понять, как кандидат адаптирует стратегию под эту специфику.
Как вы подходите к выбору каналов и таргетингу именно для B2B-аудитории по сравнению с B2C?
Роль предполагает управление внешними партнерами. Работодателю важно знать, как вы контролируете качество и сроки.
Опишите ваш опыт управления рекламными агентствами: как вы ставите задачи и контролируете KPI?
В описании указано использование Google Analytics и нативных инструментов. Нужно проверить навыки интерпретации данных.
Расскажите о случае, когда анализ данных помог вам выявить неэффективный канал и как вы перераспределили бюджет?
Veeam ищет проактивного сотрудника. Вопрос проверяет стремление к росту показателей.
Каков ваш процесс проведения A/B тестов в платных каналах? Приведите пример успешного эксперимента.
Работа в глобальной компании требует четкой коммуникации.
Как вы выстраиваете коммуникацию со стейкхолдерами, которые не являются экспертами в PPC, чтобы обосновать бюджет или стратегию?
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