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Social Media Producer
Отличная вакансия в известном бренде с прозрачной оплатой, гибридным графиком и расширенным пакетом льгот, включая скидки на продукцию.
Сложность вакансии
Роль требует высокого уровня креативности и навыков видеопроизводства (съемка/монтаж), а также умения работать в быстром темпе и соответствовать премиальной эстетике бренда.
Анализ зарплаты
Предлагаемая ставка $35-40 в час (примерно $72,000–$83,000 в год) соответствует рыночному уровню для специалистов среднего звена в сфере SMM и контента в Лос-Анджелесе. Это конкурентоспособное предложение для компании такого масштаба.
Сопроводительное письмо
I am writing to express my enthusiastic interest in the Social Media Producer position at Parachute. As a long-time admirer of your brand’s aesthetic—which perfectly balances intentionality with a lived-in feel—I am confident that my background in high-end visual storytelling and strategic content creation aligns with your vision for the future of Parachute’s social presence.
With over three years of experience in mobile-first content production, I have a proven track record of translating emerging trends into elevated short-form video for Instagram and TikTok. My approach combines creative intuition with a data-driven mindset, ensuring that every Reel or TikTok not only captures the brand's sophisticated point of view but also drives meaningful community engagement and growth.
I am particularly drawn to Parachute’s collaborative culture and your commitment to building a brand that feels like home. I look forward to the possibility of bringing my skills in visual design, motion, and strategic planning to your Brand team in Los Angeles.
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Описание вакансии
SUMMARY:
At Parachute, we believe in creating a more comfortable home—one that feels intentional, effortless, and lived in. We’re looking for a Social Media Producer to bring that philosophy to life across our social channels.
This role is for someone who lives and breathes social. You’re endlessly curious, visually driven, and deeply attuned to culture. You know how to spot a trend early—and more importantly, how to translate it into content that feels elevated, thoughtful, and true to the Parachute brand.
As part of a small, highly collaborative Brand team, you’ll play a central role in shaping how we show up every day. You’ll own both the strategy and execution of our social presence creating content that inspires, engages, and grows our community.
Reports to: Brand Manager
Location: Los Angeles, CA
What You'll Do:
Shape the Strategy (30%)
- Lead and evolve Parachute’s social presence across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms
- Develop platform-specific strategies that feel native, relevant, and aligned with our brand
- Drive audience growth and engagement through thoughtful, insight-driven content
- Monitor performance and social listening, turning learnings into clear, actionable ideas
- Partner cross-functionally to ensure alignment across campaigns, launches, and brand moments
Bring the Brand to Life (60%)
- Concept, shoot, and edit daily content, primarily short-form video, that reflects our aesthetic and point of view
- Translate trends into content that feels timely yet enduring
- Own the full content lifecycle, from ideation to final delivery
- Maintain a consistent, elevated visual and storytelling standard across all channels
- Collaborate closely with Brand (Copy, Creative, and Art Direction) to refine messaging and creative direction
Build Community (10%)
- Manage and maintain the social calendar with clarity and consistency
- Engage with our audience and foster a sense of community around the brand
- Source and amplify user-generated content (UCG) and creator partnerships
- Partner with Customer Experience to deliver a seamless, thoughtful social care experience
Who You Are:
- 3+ years of experience in social media, content creation, or a related field
- A true social native with deep expertise in TikTok and Instagram Reels
- Equal parts creative and strategic, you can spot trends and know how to apply them thoughtfully
- Highly skilled in shooting and editing content (mobile-first), with proficiency in tools like Canva, Figma, or similar
- Strong understanding of visual design principles, including composition, color, typography, and motion
- An excellent communicator with strong writing and storytelling instincts
- Organized and detail-oriented, with the ability to manage multiple projects at once
- Resourceful, proactive, and comfortable operating in a fast-paced, evolving environment
- Collaborative by nature, but able to take full ownership of your work
- You Own the Outcomeand show up with rigor, accountability and a bias for action.
- You Spring Forward and embrace everything with energy, adaptability, positivity and maturity.
- You Build the Best and are committed to growth, dreaming big, and sharing and receiving feedback in the spirit of always improving.
Nice to Have
- Experience in home, design, or fashion
- A strong point of view on aesthetics and visual storytelling
Perks & Benefits
- Work that fits your life
- Hybrid schedule with Fridays work-from-home
- Beautiful HQ in the heart of Culver City, steps from the light rail
- Dog friendly office
- Take care of you (and your people)
- Comprehensive medical, dental, vision, and disability coverage
- One Medical (full health) , Kindbody (fertility health), and Talkspace (mental health) memberships for modern, easy access to care
- Up to 10 weeks of paid parental leave for growing families
- Time to truly unplug
- Open & flexible PTO - take the time you need, when you need it
- Support beyond your paycheck
- 401(k) through Empower
- Monthly work-from-home stipend
- Monthly cell phone reimbursement
- Daily delights
- Free snacks to keep you fueled
- Weekly catered lunch to bring everyone together
- Employee Discount
- Free bedding for a great night’s sleep, an incredible employee discount, and $300 in free product every year
Parachute takes a market-based approach to pay and pay may vary depending on your location. Your actual compensation will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $35-40/hr plus annual discretionary bonus.
About Us
Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more.
Parachute was certified as a great place to work! Check us out here.Our Commitment to You
We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.
Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website atwww.parachutehome.com/careers.
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Навыки
- Content Creation
- Social Media Monitoring
- Canva
- Figma
- Social Media Strategy
- TikTok
- Storytelling
- Video Editing
- Visual Design
- Instagram Reels
Возможные вопросы на собеседовании
Проверка умения адаптировать тренды под конкретный бренд без потери его уникальности.
Как вы определяете, подходит ли текущий тренд TikTok для эстетики Parachute, и как бы вы его адаптировали?
Оценка технических навыков кандидата в создании видеоконтента.
Какие инструменты и приложения вы используете для мобильного монтажа, чтобы добиться 'премиального' вида видео?
Проверка способности анализировать данные и корректировать стратегию.
На какие метрики вы ориентируетесь в первую очередь при оценке успеха кампании в Instagram Reels?
Оценка навыков планирования и работы в команде.
Как вы подходите к управлению контент-календарем при одновременной работе над несколькими запусками продуктов?
Проверка понимания специфики ниши товаров для дома.
В чем, по-вашему, заключается главная сложность продвижения товаров для дома в социальных сетях по сравнению с модой или косметикой?
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- Страна
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- Зарплата
- 35 $ – 40 $