- Страна
- США
- Зарплата
- 263 750 $ – 306 250 $
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Sr. Director, Product Marketing
Отличная вакансия в стабильной публичной компании с прозрачной и высокой оплатой труда. Предлагается широкий пакет льгот, гибкий формат работы и возможность влиять на продукт мирового уровня.
Сложность вакансии
Высокий уровень сложности обусловлен требованием 12+ лет опыта в B2B SaaS и 7+ лет управления командами. Роль подразумевает стратегическое лидерство на уровне всей компании и взаимодействие с топ-менеджментом.
Анализ зарплаты
Предлагаемый диапазон ($263k - $306k) находится на верхнем уровне рыночных значений для позиции Senior Director в США. Это значительно выше медианы для стандартных ролей в маркетинге, что отражает высокую ответственность и требования к опыту в Enterprise SaaS.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Director of Product Marketing position at Smartsheet. With over 12 years of experience in B2B SaaS and a proven track record of leading high-performing product marketing teams, I am confident in my ability to elevate Smartsheet’s enterprise positioning. My background in translating complex technical innovations, particularly in AI and cloud solutions, into compelling business narratives aligns perfectly with your mission to empower teams to scale smarter.
Throughout my career, I have successfully partnered with Sales and Product teams to drive revenue growth through differentiated messaging and high-impact go-to-market strategies. I am particularly drawn to Smartsheet’s commitment to creating 'magic at work' and would welcome the opportunity to mentor your senior product marketers while establishing the platform as the de facto standard for enterprise work management. I look forward to discussing how my strategic vision and customer-obsessed approach can contribute to Smartsheet’s continued success.
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Описание вакансии
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
We are seeking a Senior Director of Product Marketing to lead our Enterprise product marketing team and establish Smartsheet as the platform of choice for the world's most demanding organizations through differentiated messaging, compelling storytelling, and high-impact go-to-market strategies. This leader will mentor a high-performing team of senior product marketers and partner with Sales, Product, Marketing, and Customer Excellence to drive measurable revenue impact and position Smartsheet as the de facto standard for intelligent work management across global enterprises.
You will report to our VP of Product Marketing and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer.
You Will:
- Develop a deep understanding of enterprise customer needs, pain points, and buying behaviors to craft compelling narratives that differentiate Smartsheet in the market
- Define and execute the end-to-end product marketing strategy for our enterprise solutions, including positioning, messaging, value propositions, launches and go-to-market plans that resonate with enterprise decision-makers
- Partner closely with Sales, Marketing, Customer Excellence, and Product to define effective messaging, campaigns, playbooks, and demos that enable revenue growth
- Create compelling, customer-centric content that translates complex product capabilities into clear business value for enterprise audiences
- Serve as the lead spokesperson for our enterprise solutions in strategic customer interactions, analyst briefings, and industry events
- Leverage data-driven insights and customer research to continuously refine messaging strategies and measure business impact
- Lead, mentor, and develop a team of senior product marketers—setting clear goals, providing guidance, and fostering a supportive, high-performing culture
- Build strong relationships with senior stakeholders and executive leadership, influencing without authority to drive clarity and momentum
- Take on additional cross-functional leadership responsibilities as needed
You Have:
- Bachelor's degree in business or equivalent discipline; MBA preferred
- 12+ years of product marketing experience in enterprise B2B SaaS; cloud and AI experience strongly preferred
- 7+ years of people management experience, with a proven track record of building and leading high-performing product marketing teams
- Deep understanding of enterprise software, with the ability to translate technical innovations into business value
- Demonstrated ability to define vision and strategy, translate them into actionable narratives and content, and deliver high-impact outcomes through product launches and campaigns
- Expertise in crafting clear, compelling, and differentiated messaging and content that resonates with enterprise buyers and stands out in the market
- Excellent communication and presentation skills, with experience engaging executives, industry analysts, and key stakeholders
- Strong cross-functional leadership skills with proven ability to influence senior stakeholders and drive alignment across Product, Sales, Marketing, and Customer Success
- Data-driven mindset, leveraging customer insights and market research to continuously refine and validate messaging strategies
- Customer-obsessed approach with passion for solving complex enterprise problems
- Ability to thrive in a fast-paced, highly collaborative environment
Current US Perks & Benefits:
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range
$263,750—$306,250 USD
Get to Know Us:
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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Навыки
- Product Marketing
- Go-to-Market Strategy
- SaaS
- Enterprise Software
- Messaging & Positioning
- Leadership
- Stakeholder Management
- Cloud Computing
- Artificial Intelligence
- Sales Enablement
Возможные вопросы на собеседовании
Проверка способности работать с крупными клиентами и понимать их специфические барьеры.
Опишите ваш опыт разработки GTM-стратегии специально для сегмента Global Enterprise. Какие ключевые отличия вы выделяете по сравнению с SMB?
Smartsheet активно внедряет ИИ, и кандидату важно уметь продавать ценность технологий, а не просто функции.
Как бы вы подошли к позиционированию функций ИИ в Smartsheet, чтобы они воспринимались как решение бизнес-задач, а не просто технологическая новинка?
Роль требует управления опытными специалистами.
Расскажите о вашем подходе к менторству старших (Senior) менеджеров по продуктовому маркетингу. Как вы помогаете им расти профессионально?
Проверка навыков влияния на смежные отделы без прямого подчинения.
Приведите пример, когда вам удалось изменить дорожную карту продукта (Product Roadmap) на основе маркетинговых исследований и данных о рынке.
Оценка аналитических способностей и ориентации на результат.
Какие метрики вы считаете наиболее критичными для оценки успеха функции продуктового маркетинга в долгосрочной перспективе?
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- Страна
- США
- Зарплата
- 263 750 $ – 306 250 $