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parloa
Страна
США
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SeniorВ офисеПолная занятость

Sr. Performance Marketing Manager

Оценка ИИ

Отличная вакансия в перспективной сфере AI с прозрачным диапазоном зарплаты и опционами. Высокий уровень ответственности и работа с крупными брендами (IKEA, Booking.com) делают эту роль очень привлекательной для опытных маркетологов.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Высокая сложность обусловлена требованиями к глубокому опыту в B2B SaaS (6+ лет), владению специфическими инструментами вроде 6sense и управлению крупными бюджетами. Роль подразумевает полную ответственность за стратегию и пайплайн, а не просто выполнение кампаний.

Анализ зарплаты

Медиана155 000 $
Рынок135 000 $ – 190 000 $
Оценка ИИ

Предложенный диапазон $130k–$170k полностью соответствует рыночным стандартам для Senior-позиций в сфере Performance Marketing в Нью-Йорке, особенно в быстрорастущих AI-стартапах. Верхняя граница диапазона выше медианы, что подчеркивает высокую значимость роли.

Сопроводительное письмо

I am writing to express my strong interest in the Senior Performance Marketing Manager position at Parloa. With over 6 years of experience in B2B SaaS growth and a proven track record of managing six-figure monthly budgets, I am confident in my ability to scale Parloa’s global acquisition engine. My expertise in leveraging 6sense for intent-based ABM and my focus on driving pipeline rather than just leads align perfectly with your mission to transform performance marketing into a predictable revenue driver.

In my previous roles, I have successfully architected experimentation frameworks that led to step-function growth across Google Ads, LinkedIn, and Meta. I thrive in high-growth environments where data-driven decision-making and cross-functional collaboration are key. I am particularly excited about Parloa’s leadership in the agentic AI space and look forward to the opportunity to contribute to your continued success and global expansion.

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Откликнитесь в parloa уже сейчас

Присоединяйтесь к Parloa, чтобы масштабировать AI-решения мирового уровня и определять будущее клиентского опыта!

Описание вакансии

About Parloa

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like IKEA and Booking.com already deploying Parloa at scale.

About the role:

We’re hiring a Senior Performance Marketer to scale and optimize our global acquisition engine during a critical phase of rapid growth. This is not a campaign execution role — this is an ownership role.

You will lead full-funnel performance strategy across paid channels, architect experimentation frameworks, and turn intent data into pipeline acceleration (6sense). You are deeply data-driven, exceptionally detail-oriented, and have a proven track record of driving fast, measurable growth in high-growth B2B SaaS or AI environments. You’ll play a key role in transforming performance marketing into a predictable, scalable revenue driver.

Areas of ownership:

Full-Funnel Performance Strategy

  • Own global paid acquisition strategy across search, social, display, retargeting, and emerging channels toward ICP accounts
  • Drive pipeline growth, not just leads — align performance to revenue and sales outcomes
  • Continuously optimize budget allocation based on ROI and pipeline contribution
  • Leverage 6sense to drive account-based acquisition, intent-based targeting, and pipeline acceleration

Experimentation & Growth Acceleration

  • Design and execute rigorous A/B testing across creatives, landing pages, messaging, targeting, and bidding strategies
  • Identify high-leverage growth opportunities and scale what works quickly
  • Apply structured experimentation frameworks to unlock step-function growth
  • Drive paid channels, including Google ads (search & display), paid social (LinkedIn, YouTube, Meta) and more.

Cross-Functional Leadership

  • Collaborate closely with Sales, MarOps, Content, and Product Marketing to align targeting with ICP, personas, and vertical strategy
  • Influence creative direction with performance insights (e.g., video vs. static, persona-led messaging)
  • Act as a strategic thought partner to marketing leadership on growth investments

Who you are:

  • 6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
  • Demonstrated success scaling the pipeline and revenue through paid acquisition
  • trong hands-on experience with 6sense (or equivalent intent-based ABM platform)
  • Proven track record of managing and scaling six-figure+ monthly budgets efficiently
  • Highly data-driven with deep comfort in metrics, modeling, and performance analysis
  • Extremely detail-oriented — able to spot inefficiencies others miss
  • You should be growth-obsessed and experimentation-led, and comfortable operating in ambiguity and scaling processes
  • High standards for execution and accountability

Our recruiting process:

Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser

Why Parloa?

We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it.

At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.

We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.

Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.

OTE Salary Range - $130,000 - $170,000 + Equity

Salary Range

$130,000—$170,000 USD

Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team.


Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.

Parloa is an e-verify employer in the USA. Please click here to learn more.

\ We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.*

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Навыки

  • Performance Marketing
  • B2B Marketing
  • SaaS
  • 6Sense
  • ABM
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • YouTube Ads
  • A/B Testing
  • Data Analysis
  • Growth Marketing

Возможные вопросы на собеседовании

Вакансия требует опыта работы с 6sense для ускорения пайплайна.

Расскажите о вашем опыте использования 6sense или аналогичных ABM-платформ для приоритизации аккаунтов и настройки таргетинга на основе намерений (intent data).

Роль ориентирована на доход и пайплайн, а не просто на лиды.

Как вы выстраиваете атрибуцию и отчетность, чтобы доказать влияние платных каналов на закрытые сделки (revenue), а не только на количество регистраций?

Компания ищет кандидата, ориентированного на эксперименты.

Опишите ваш самый успешный эксперимент, который привел к значительному росту (step-function growth). Какую гипотезу вы проверяли и как масштабировали результат?

Позиция подразумевает управление бюджетами от $100k+ в месяц.

Как вы подходите к оптимизации распределения бюджета между каналами (Search, Social, Display) при работе с шестизначными суммами в месяц?

Необходимо тесное взаимодействие с отделами продаж и продукта.

Приведите пример, когда данные из рекламных кампаний помогли изменить стратегию продаж или позиционирование продукта.

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parloa
Страна
США
Зарплата
130 000 $ – 170 000 $