Sr. Producer, Trade Shows

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ABOUT GMR MARKETING

We are *the* Experience Agency Making Unforgettable Stories Born of Humanity

NOT JUST EXPERIENTIAL. *EXPERIENCE.*

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.

NOT JUST TELLING. *MAKING.*

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.

NOT JUST CONSUMERS. *HUMANS.*

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.

Here at GMR, we create unforgettable experiences across sports, music, entertainment, and lifestyle, helping brands connect with people through their passions. The outcome is true connections that last.

As a Sr, Producer, Trade Shows, you will be a key leader responsible for the planning, production, and execution of complex trade show and exhibition programs for Fortune 500 brands. This role is ideal for a producer who thrives in highly organized, deadline-driven environments and takes pride in delivering flawless execution across multi-show calendars.

You will work alongside a talented group of creatives, strategists, and account leaders to bring branded environments to life on the show floor, ensuring consistency, quality, and operational excellence at every touchpoint.

The ideal candidate will be located in either Milwaukee, WI, Chicago, IL or surrounding areas.

REQUIRED SKILLS

• Trade Show and Exhibit Leadership. You'll own the complete lifecycle of trade show and exhibition programs, from initial planning through install, show open, and dismantle. You'll oversee booth programs ranging from intimate small footprints to expansive large-scale custom exhibits, ensuring that each one delivers exactly what the brand intended.
• Exhibit, Fabrication & Technical Oversight. Your expertise will span the full spectrum of exhibit solutions. You'll lead the development and execution of custom exhibits, modular and rental systems, and hybrid booth solutions that push creative boundaries while remaining practical and buildable. Working closely with exhibit houses and fabricators, you'll serve as the translator between creative vision and structural reality, ensuring every concept emerges as a code-compliant. You'll review and approve technical drawings, construction details, and structural plans with a keen eye, and maintain strong knowledge of fabrication materials, construction methods, hardware, and assembly.
• Logistics and Show Management. You'll command all aspects of trade show logistics with precision and foresight. From freight and drayage to advance warehouse versus direct-to-show shipping decisions, from install and dismantle schedules to exhibitor-appointed contractor (EAC) processes, you'll orchestrate the complex choreography that gets booths to venues on time and in perfect condition. You'll coordinate show services including electrical, rigging, internet, plumbing, and labor while ensuring compliance with exhibitor manuals, venue requirements, fire marshal regulations, and union rules.
• Budget and Financial Management. You'll develop and manage annual trade show budgets and per-show cost tracking with strategic precision. Forecasting costs across full trade show seasons and programs, reviewing vendor bids, negotiating scopes, and managing reconciliation will all be part of your playbook. You'll have a keen eye for identifying opportunities to drive efficiency and reuse assets without compromising quality, proving that smart financial stewardship and exceptional results aren't mutually exclusive.
• Collaboration and Program Management. You’ll be the connective tissue across all internal GMR teams such creative, account, digital, and operations, ensuring seamless execution from concept to completion. You’ll build and maintain detailed production schedules, asset inventories, freight matrices, and tracking documents that keep everything organized and accessible. As the primary production contact with venues, show management, and vendors, you’ll be the trusted voice that keeps all stakeholders aligned and confident.
• Experiential Excellence. You'll take initiative to understand design intent and elevate it through smart, practical production solutions that work in the real world. You'll balance creative ambition with operational rigor and repeatability, ensuring that brilliant ideas translate consistently across multiple shows and venues. You'll make confident, informed decisions onsite to keep programs running smoothly, proving that you're not just a problem-solver, but a strategic partner who makes the entire operation better.
• System Proficiency. You'll have some experience in Adobe Creative Suite (InDesign, Illustrator, Photoshop, and Bridge) as well as Microsoft Office, Apple Keynote, and Acrobat Pro. Extra points if you’re fluent in the language of production design and visualization such as CAD, Vectorworks, and SketchUp.

The annual range for this role varies between $85K- $110K and may vary depending on the candidate’s experience. Benefits for this role include health/vision/dental insurance, 401k, employee stock purchase plan, vacation, personal days and paid holiday time. You are also eligible to participate in disability, life insurance, FSA/HSA plans subject to the terms and conditions of such benefit plans.

IMPACT & INCLUSION

Our workplace is for ALL. We foster a culture where every background and perspective is valued so we can create meaningful memories that resonate with everyone. We aim to cultivate belonging by meeting people where they are, removing obstacles, and building on their strengths to unlock their fullest contributions. We are committed to recognizing, nurturing, and unleashing the potential in every individual on our team. Together, we're creating something powerful with purpose and impact.

Our guiding principles can be found here.

To view our compliance policies, please go to the main menu on our site GMR Marketing: Experience Marketing Agency.