- Страна
- Канада
- Зарплата
- 135 000 $ – 180 000 $
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Sr. Product Marketing Manager/Product Marketing Manager, Solutions
Отличная позиция в быстрорастущем 'единороге' с конкурентной зарплатой, акциями (RSU) и полным пакетом льгот. Компания работает на стыке AI и физической безопасности, что является очень перспективным направлением.
Сложность вакансии
Роль требует высокого уровня самостоятельности и опыта в B2B SaaS или IoT. Сложность заключается в необходимости глубокого понимания различных вертикалей рынка и умении работать на стыке продукта, продаж и маркетинга в быстрорастущей компании.
Анализ зарплаты
Предлагаемый диапазон $135k–$180k (OTE) полностью соответствует рыночным стандартам для Senior PMM в районе залива Сан-Франциско. Наличие RSU и бонусов делает предложение еще более привлекательным по сравнению со средними показателями по рынку.
Сопроводительное письмо
I am writing to express my strong interest in the Product Marketing Manager position at Verkada. With a solid background in B2B SaaS and a proven track record of developing differentiated messaging for complex technical products, I am excited by the opportunity to drive go-to-market strategies for your industry verticals. My experience in creating high-impact sales collateral and collaborating across cross-functional teams aligns perfectly with Verkada's fast-paced, innovative environment.
Throughout my career, I have focused on translating technical features into compelling value propositions that resonate with specific industry needs, such as manufacturing and logistics. I am particularly impressed by Verkada's integrated AI-powered platform and its rapid global expansion. I am confident that my strategic approach to product positioning and my ability to lead end-to-end GTM motions will contribute significantly to increasing market presence and driving pipeline growth for your solutions.
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Откликнитесь в verkada уже сейчас
Присоединяйтесь к лидеру в сфере облачной безопасности и станьте ключевым звеном в масштабировании инновационных решений Verkada!
Описание вакансии
Who We Are
Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
Over 30,000 organizations worldwide, including more than 100+ companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.
About the Role
As the Product Marketing Manager for our industry verticals (manufacturing, logistics, real estate, entertainment, transportation, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations.
You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.
What You'll Do
- Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
- Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
- Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
- Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.
What You Bring
- 2-5+ years of product marketing or related experience in B2B SaaS or IoT
- Ideal candidates have experience developing positioning and messaging across a portfolio of products
- MBA preferred or graduating from an accredited MBA program in 2026
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product
- Willingness to travel domestically for events and conferences
- Bachelor’s required
- Must be authorized to work in the United States without the need for employer sponsorship now or in the future
- We’re considering candidates at multiple levels, from Product Marketing Manager to Senior Product Marketing Manager, and will align the role title and scope based on experience.
Employee Benefits
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$135,000—$180,000 USD
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
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Навыки
- Content Creation
- Demand Generation
- SaaS
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Sales Enablement
- Messaging
- Internet of Things
- Competitive Positioning
Возможные вопросы на собеседовании
Проверка способности адаптировать продукт под конкретные нужды отрасли.
Как бы вы адаптировали ценностное предложение Verkada для клиента из сферы логистики по сравнению с клиентом из сферы недвижимости?
Оценка опыта вывода продуктов на рынок.
Опишите самый успешный запуск продукта или функции, которым вы руководили. Какие метрики вы использовали для оценки успеха?
Проверка навыков взаимодействия с отделом продаж.
Как вы подходите к созданию инструментов продаж (sales enablement), чтобы они действительно использовались менеджерами и помогали закрывать сделки?
Оценка аналитических способностей и понимания конкурентной среды.
Как вы проводите конкурентный анализ в быстро меняющейся нише физической безопасности и как это влияет на ваше позиционирование?
Проверка умения работать в кросс-функциональной среде.
Расскажите о случае, когда у вас возникли разногласия с продуктовой командой по поводу позиционирования функции. Как вы пришли к решению?
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- Страна
- Канада
- Зарплата
- 135 000 $ – 180 000 $