- Страна
- США
- Зарплата
- 160 000 $ – 220 000 $
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Sr. Strategic ABX Program Manager, Key Accounts
Отличная позиция в компании-лидере рынка (Okta) с прозрачной вилкой зарплаты и сильным социальным пакетом. Роль предлагает реальное влияние на бизнес-процессы и возможности для карьерного роста до руководящих позиций.
Сложность вакансии
Роль требует глубокой экспертизы в ABM-стратегиях (1:1 и 1:few) и владения сложным стеком технологий (6sense, Salesforce, Marketo). Высокий уровень ответственности за пайплайн крупных клиентов и необходимость влиять на кросс-функциональные команды без прямого подчинения делают позицию сложной.
Анализ зарплаты
Предложенная вилка $160k–$220k полностью соответствует рыночным стандартам для Senior ABM ролей в крупных технологических компаниях США. Верхняя граница диапазона является весьма конкурентной даже для таких дорогих локаций, как Вашингтон и Иллинойс.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Strategic ABX Program Manager position at Okta. With over six years of experience in enterprise marketing and a proven track record of executing high-impact 1:1 and 1:few ABM programs, I am excited by Okta’s mission to secure every identity and the innovative approach of the GrowthX and ABX teams. My background in translating complex signals into actionable, multi-channel campaigns aligns perfectly with your goal of turning intelligence into pipeline.
In my previous roles, I have successfully partnered with Sales and Customer Success teams to drive expansion and retention within key accounts. I am highly proficient in the modern revenue tech stack, including 6sense, Salesforce, and Marketo, and I pride myself on my ability to blend strategic thinking with hands-on execution. I am particularly drawn to this role's focus on building the foundations and playbooks for a scaled Key Accounts function, and I am eager to bring my analytical rigor and collaborative spirit to the Okta team.
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Описание вакансии
Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About GrowthX and ABX
GrowthX and ABX are redefining how Okta goes to market, drives pipeline, and builds revenue. Instead of relying on high-volume, templatized campaigns, we use signal-based, cohort-driven programs and account-based experiences that meet buyers where they are and turn intelligence into pipeline that closes.
GrowthX builds the intelligence engine; ABX translates it into relevant, high-impact programs for our buyers and customers. Relevance is our new currency.
About the Role
We are seeking a results-driven Senior Strategic ABX Program Manager to design and execute high-impact ABX programs for our Key Accounts. This is a senior role for an ABX marketer who wants to help rebuild and shape how we engage, connect, grow, and retain key accounts through targeted, relevant, account-centric experiences.
You will own the end-to-end strategy and execution of ABX programs for Key Accounts, working backwards from customer and account needs to create data-driven, multi-channel programs that build new pipeline, reactivate stalled opportunities, and accelerate revenue. You’ll blend strategic thinking with hands-on execution, turning insight into in-market programs with clear, measurable outcomes.
You’ll partner closely with Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, Field Marketing, and Executive Programs. Your ability to influence without direct authority, connect dots across teams, and drive clarity and action will be critical to your success.
You’ll use your ABX expertise, analytical rigor, and cross-functional leadership to shape account direction, prioritize investments, and accelerate deal and account outcomes. Over time, you’ll also help build the foundations—playbooks, operating rhythms, and best practices—for a scaled Key Accounts ABX function, creating a path to future team-building and leadership opportunities.
This position reports to the Director, Strategic Growth & ABX.
What You’ll Do
- Design and execute high-impact ABX programs for Key Accounts (1:1, 1:few) that drive pipeline growth, expansion, retention, and executive engagement.
- Translate account strategies into integrated, multi-channel programs (events, in-person, digital, direct mail) with clear objectives, timelines, and success metrics.
- Be a strategic marketing partner to Sales, Customer Success, Sales Engineering, Growth, Digital, Web, Field, Executive, and Customer Marketing teams, leading cross-functional planning and execution to influence account direction and deliver cohesive, persona-aligned experiences.
- Analyze customer data, buying signals, and market trends to inform targeting, personalization, and ongoing program optimization.
- Drive operational excellence through standardized processes, documentation, and best practices that increase repeatability and scalability.
- Track and report on program performance, using data to optimize and scale successful approaches and clearly communicate impact.
- Manage program budgets effectively, demonstrating frugality while maximizing impact and ROI.
- Improve Okta’s ABX operating model by documenting and scaling what works and raising the bar on how Key Accounts are planned, executed, and measured.
What We’re Looking For
- 6+ years in Campaign Management, Account-Based Marketing, Enterprise Marketing, or similar B2B SaaS roles supporting enterprise or strategic accounts with a results-oriented, data-driven approach.
- Deep, hands-on, end-to-end campaign and project management experience, owning strategy through execution and optimization across paid media, digital advertising, content, and web experiences; comfortable operating independently in fast-moving environments.
- Proven delivery of 1:1 and 1:few ABM programs grounded in advanced segmentation, persona mapping, personalization, and account-specific strategy, with clear examples of measurable impact and ROI (industry certifications such as ITSMA or Demandbase preferred).
- Strong understanding of enterprise sales cycles and complex, multi-stakeholder buying groups, paired with exceptional listening, verbal, and written communication skills to influence and align senior stakeholders.
- Highly collaborative partner across Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, and Events, with strong organizational skills and the ability to manage multiple high-impact initiatives simultaneously.
- Hands-on proficiency with enterprise marketing and revenue technology stacks including GA4, Google Tag Manager, Salesforce, Marketo, 6sense, Clay, CommonRoom (or similar ABM and ADP platforms), Adobe Analytics, and Tableau, with the ability to independently pull insights, activate campaigns, and report on performance.
- Ideally, experience managing global or multi-region ABM programs and exposure to CIAM and/or IAM technology or SaaS environments.
Success Measures
- Pipeline influence and revenue contribution from ABX
- Account engagement metrics and program ROI
- Sales team satisfaction and feedback
- Program execution quality and timeliness
- Contributions to process improvement and ABX best practices
#LI-Hybrid
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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:
$160,000—$220,000 USD
The Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Навыки
- ABM
- Salesforce
- Marketo
- 6Sense
- Tableau
- Google Analytics 4
- Google Tag Manager
- Adobe Analytics
- Campaign Management
- B2B Marketing
- SaaS
Возможные вопросы на собеседовании
Проверка опыта реализации стратегий для конкретных крупных клиентов.
Опишите ваш самый успешный кейс реализации 1:1 ABM-программы для стратегического аккаунта: от выявления сигналов до закрытия сделки.
Оценка навыков работы с данными и инструментами аналитики.
Как вы используете данные из 6sense или аналогичных платформ для приоритизации маркетинговых активностей внутри ключевых аккаунтов?
Проверка способности работать в связке с отделом продаж.
Расскажите о ситуации, когда у вас возникли разногласия с отделом продаж по поводу стратегии аккаунта. Как вы пришли к общему решению?
Оценка навыков управления сложными проектами.
Как вы подходите к созданию масштабируемых плейбуков для ABX, сохраняя при этом высокий уровень персонализации для каждого клиента?
Проверка понимания специфики рынка кибербезопасности.
Какие основные вызовы вы видите в маркетинге решений для управления идентификацией (IAM) для крупных корпораций сегодня?
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- Страна
- США
- Зарплата
- 160 000 $ – 220 000 $