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Strategic Community Specialist (contract)
Reddit — это престижный бренд с огромным влиянием. Позиция предлагает высокую степень автономности и возможность напрямую влиять на рост компании в ключевом регионе, хотя контрактный характер работы может быть минусом для некоторых кандидатов.
Сложность вакансии
Роль требует высокого уровня экспертизы в управлении сообществами и глубокого понимания культурного контекста Германии. Необходимость совмещать стратегическое планирование с операционной работой и аналитикой делает позицию достаточно сложной.
Анализ зарплаты
Указанный диапазон соответствует рыночным ставкам для Senior Community Manager или Community Operations ролей в технологических компаниях Германии. Контрактная форма работы обычно подразумевает ставку чуть выше штатной для компенсации отсутствия социальных льгот.
Сопроводительное письмо
I am writing to express my strong interest in the Strategic Community Specialist position at Reddit. As a seasoned community management professional with over five years of experience in driving growth and engagement, I have long admired Reddit’s unique ability to foster authentic human connection. My background in developing strategic plans to recruit and empower volunteer moderators, combined with a data-driven approach to community operations, aligns perfectly with your goal of scaling the international consumer playbook in the German market.
Having a deep understanding of the German digital landscape and internet culture, I am confident in my ability to bridge the gap between local user needs and Reddit’s global mission. I have a proven track record of working cross-functionally with Product and Marketing teams to turn qualitative insights into actionable growth strategies. I am particularly excited about the opportunity to innovate and iterate on the community-led projects that will unlock the next generation of Redditors in the DACH region.
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Описание вакансии
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.
The front page of the internet, Reddit brings over 430 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy.
We are searching for a strategic community management and operations expert to join the International Community team and help grow Reddit outside of the US. As an integral part of the International Community team, this role plays a key role in helping Reddit realize its mission: bringing community and belonging to *everyone in the world*.
As the Community Manager, you will be at the forefront of jumpstarting and fostering local communities. You will be an expert of the German market, proficient in English, and focused on proactive initiatives to build bridges with local volunteer moderators and innovate, iterate, refine, and scale our international consumer playbook. The insights derived from your relationships and experiments will help accelerate our growth in the Germany.
This is a rare opportunity to join a new team at one of the most influential consumer products on the internet. If developing and proving out a community relations and growth playbook in close tandem with Product that unlocks the next hundreds of millions of global Redditors excites you, then you’ve found the right place!
Responsibilities:
- Gain a deep understanding of the market to identify user and local moderator challenges, and market opportunities.
• Iterate, innovate, and scale the consumer growth playbook by recognizing new opportunities, suggesting bold ideas and programs, and persuading internal teams to align on new plans.
• Build strategic plans to cultivate, recruit, educate, and grow a local community of moderators (i.e., volunteers who develop, maintain, and shape the culture of local communities). Implement a conversion funnel designed to onboard power users and external creators, transforming them into active moderators.
• Communicate quantitative and qualitative insights to optimize and improve the international consumer growth playbook.
• Be obsessive about achieving aggressive goals and outcomes.
• Analyze quantitative and qualitative data, set KPls, and execute impactful community initiatives: leverage data to uncover community and moderator insights that will influence the direction of the local team in the market.
• Work cross-functionally with Product, Community, Engineering, Marketing, Safety, and BD
What We Can Expect From You:
- 5+ years of community development, project management, growth, operations, or product consulting experience with a track record of community-led projects that have driven business impact.
- Deep knowledge and understanding of German culture, including current events, politics, customs, traditions, language, topics of interest, and taboos.
- Nuanced comprehension of the digital landscape and the cultural intricacies inherent within it, including awareness of internet culture specific to Germany and other DACH countries and an appreciation for the diverse cultural facets shaping contemporary society.
- Succinct and persuasive communicator: able to collaborate effectively across internal teams, local users, moderators, partners, content creators, influencers, etc.
- Results-obsessed: demonstrates outstanding execution and high attention to detail.
- Deep interest in developing and driving projects, framing issues and seeking solutions, testing hypotheses, and iterating on process improvements.
- Proficiency in German & English and based in the EU timezone
Bonus Points:
- Experience being a power user on Reddit
- Experience working in the Swiss market
- Proficiency in Swiss German and/or French
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
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Навыки
- Community Management
- Project Management
- Growth Strategy
- Data Analysis
- Strategic Planning
- German
- English
- Market Research
- Operations
Возможные вопросы на собеседовании
Проверка понимания специфики платформы и умения работать с волонтерами.
Как бы вы подошли к разрешению конфликта между правилами платформы Reddit и уникальными культурными нормами немецкого сабреддита?
Оценка навыков роста и привлечения пользователей.
Опишите вашу стратегию по конвертации обычных пользователей в активных модераторов-волонтеров для нового локального сообщества.
Проверка аналитических способностей.
Какие ключевые показатели эффективности (KPI) вы бы установили для оценки успеха экспансии Reddit на немецком рынке в первый год?
Оценка кросс-функционального взаимодействия.
Приведите пример, когда вам приходилось убеждать команду продукта внести изменения на основе отзывов сообщества. Каков был результат?
Проверка знания рынка.
Какие основные тренды в немецкой интернет-культуре сейчас наиболее актуальны и как Reddit может их использовать для роста?
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