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Account Manager - Vietnam
Привлекательная позиция в глобальной технологической компании с сильным брендом и партнерством с Microsoft. Предлагает отличные возможности для карьерного роста и обучения, хотя требует специфического опыта в SEM.
Сложность вакансии
Роль требует глубоких знаний в области поисковой рекламы (SEM) и опыта работы на рынке Вьетнама. Основная сложность заключается в необходимости совмещать техническую оптимизацию кампаний с высокоуровневым управлением отношениями с корпоративными клиентами.
Анализ зарплаты
Зарплата для данной позиции не указана, однако для роли Account Manager с опытом от 3 лет в Хошимине рыночные показатели варьируются в зависимости от типа компании. В международных рекламных сетях уровня InMobi вознаграждение обычно выше среднего по рынку Вьетнама.
Сопроводительное письмо
I am writing to express my strong interest in the Account Manager position for the Vietnam market at InMobi. With over three years of experience in Search Engine Marketing and a deep understanding of the digital advertising landscape, I am excited about the opportunity to manage Microsoft Advertising inventory and drive growth for your corporate clients. My background in optimizing CPA/CPC campaigns and building trusted-advisor relationships aligns perfectly with InMobi’s mission to deliver measurable impact through innovation.
Throughout my career, I have demonstrated a consistent ability to exceed revenue targets by leveraging data-driven insights and storytelling to deliver compelling client solutions. I am particularly drawn to InMobi’s collaborative culture and your strategic partnership with Microsoft. I am confident that my expertise in Bing Ads, combined with my analytical skills in Excel and passion for customer obsession, will allow me to contribute significantly to the success of your account management team in Ho Chi Minh City.
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Присоединяйтесь к лидеру рекламных технологий и развивайте партнерство с Microsoft в динамичной среде InMobi!
Описание вакансии
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.
Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.
Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.
AtInMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com
Overview of the role:
Microsoft and InMobi have entered into a partnership. As per this, InMobi will be an exclusive partner for Microsoft’s Advertising inventory. Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Ads platform. InMobi will be responsible for complete management/transaction across Bing.
We are seeking a Lead Account Manager with search advertising experience, an attention to detail, customer obsession, and a passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting the Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving Corporate customers by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible for managing an assigned set of clients focused on attaining revenue targets, feature adoption, and client-driven goals.
Role requirements & expectations:
- Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning
- Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to a quality and actionable Customer Plan.
- Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align with the ROI goals of the client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights-enabled clients.
- Fluent advocate of the Bing Story: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features.
- Collaborative and high-performing account team: Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with the account team to submit actionable feedback on product, tool, and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).
- Continuous business learning and professional growth: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update, and regularly check in on your career development plan. Complete the required and recommended trainings and apply what you learn to further your growth in your role and career progression.
What is expected of you?
- Minimum 3 years of experience in Search Engine Marketing, Sales, or online media, and Service experience required in Vietnam
- Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc.
- Strong troubleshooting and problem-solving tools with a 'can-do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process.
- Demonstrated ability to consistently meet or exceed revenue goals or targets
- Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions
- Effectively navigate through ambiguity and complexities related to client management
- Talented in storytelling and delivering engaging presentations
- Solid knowledge of the search industry, trends, and customers' needs
- Passion for technology as an enabler for customer and company growth
- Bachelor’s degree required. MBA preferable
- Critical thinker who is organized and can make decisions based on clear priorities
- Collaborative teammate who can build successful team relationships with partners, and can prioritize multiple tasks
- Flexible and able to quickly adapt to changing business needs and processes
- Excellent written and verbal communication skills
- Willingness to travel
Preferred:
- Bing Ads Certification
- Experienced in using Excel to analyze information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis
The InMobi Culture
At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
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Навыки
- Search Engine Marketing
- Account Management
- Microsoft Advertising
- Bing Ads
- CPA
- CPM
- CPC
- Data Analysis
- Excel
- Sales
- Digital Marketing
Возможные вопросы на собеседовании
Проверка практического опыта работы с ключевым продуктом партнерства.
Опишите ваш опыт работы с платформой Microsoft Advertising (Bing Ads). Какие ключевые отличия от Google Ads вы выделяете для клиентов?
Оценка навыков продаж и апсейла, указанных в требованиях.
Приведите пример ситуации, когда вам удалось значительно увеличить бюджет клиента за счет оптимизации ROI. Какие аргументы вы использовали?
Проверка способности работать в условиях неопределенности, упомянутой в описании.
Как вы справляетесь с ситуациями, когда цели клиента конфликтуют с техническими ограничениями платформы?
Оценка аналитических способностей.
Какие метрики вы считаете наиболее важными при анализе эффективности поисковой кампании для e-commerce клиента?
Проверка культурного соответствия и командной работы.
Как вы выстраиваете взаимодействие с техническими отделами и отделом продаж для решения эскалаций от клиентов?
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