- Страна
- США
- Зарплата
- 65 000 $ – 85 000 $
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Beverage Account Executive (Houston, Texas)
Привлекательная позиция в быстрорастущей индустрии каннабиса с конкурентной зарплатой и бонусами. Роль предлагает отличный баланс между стратегией продаж и операционным управлением рынком.
Сложность вакансии
Роль требует высокой автономности и 100% времени в разъездах по территории Хьюстона. Основная сложность заключается в необходимости развивать новую категорию товаров (напитки с ТГК) и совмещать активные продажи с физическим мерчандайзингом.
Анализ зарплаты
Предлагаемый диапазон $65,000 – $85,000 полностью соответствует рыночным стандартам для Account Executive в сфере CPG/Beverage в Техасе. Верхняя граница диапазона выше медианы, что делает предложение конкурентоспособным, особенно с учетом возможных годовых бонусов.
Сопроводительное письмо
I am writing to express my strong interest in the Beverage Account Executive position for the Houston market. With over two years of experience in CPG sales and a proven track record of driving distribution in both off-premise and on-premise channels, I am confident in my ability to expand Green Thumb Industries' footprint. My background in managing distributor relationships and executing high-impact merchandising strategies aligns perfectly with your goals for market share growth.
I am particularly drawn to this role because of the innovative nature of the THC-infused beverage category. I possess the 'go-getter' mentality and resilience required to navigate this evolving industry, and I am eager to leverage my local knowledge of the Houston territory to secure prime placements and educate consumers. I look forward to the opportunity to contribute to your team's success and help define the future of cannabis well-being.
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Описание вакансии
The Role
As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Account Executive will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.
We are seeking an Account Executive who will play a key role in driving Houston market share growth by continuously gaining new distribution across both off-premise (retail stores, liquor stores, supermarkets) and on-premise (bars, restaurants, venues), while ensuring that accounts carrying our products are fully stocked and prominently displayed throughout the account.
This hybrid role blends sales strategy and merchandising execution, focusing on increasing brand visibility, securing prime placements, and expanding our footprint in the market. The Account Executive is a sales expert to all our channel partners, providing insights, guidance, and support to maximize sales potential. You are the perfect fit for this role if you possess a go-getter mentality, are tenacious, and love solving problems with a strong desire to succeed.
The ideal candidate lives in/around Houston, Texas. You must have the ability to travel 100% in your assigned territory.
Responsibilities
Sales & Market Share Growth:
- Work closely with off-premise (grocery stores, liquor stores, convenience stores) and on-premise (bars, restaurants, venues) accounts to drive product visibility and volume
- Increase market share by securing new placements, improving shelf space, and expanding points of distribution
- Serve as a trusted sales expert to channel partners, helping them understand category trends, sales techniques, and promotional opportunities.
- Develop and maintain strong relationships with key decision-makers in accounts to ensure long-term partnerships.
- Collaborate with our Distributor Partner, participating in ride-alongs and sales meetings to align on strategy and execution.
- Identify and open new accounts while maximizing sales opportunities within existing locations.
- Monitor competitive activity and provide insights on opportunities for market growth.
Merchandising and Consumer Engagement
- Ensure all off-premise locations have properly stocked shelves, with backroom inventory efficiently rotated and managed.
- Maintain, clean, and enhance product displays, keeping them dust-free and visually appealing.
- Secure prime shelf space and on-premise placements, negotiating for better visibility and positioning.
- Monitor inventory levels and work closely with our Distributor Partner to prevent out-of-stocks and ensure strong sell-through.
- Conduct regular store visits to enforce brand standards and enhance execution.
Sampling & Consumer Engagement
- Manage and execute in-store and on-premise sampling programs, introducing new customers to the brand and increasing trial conversions.
- Educate store staff, bartenders, and consumers on product benefits to enhance brand awareness and loyalty.
- Track the effectiveness of sampling efforts and provide feedback to sales and marketing teams.
Qualifications
- Proven Sales Experience: 2+ years of experience in sales, merchandising, or a related field, preferably in the beverage or CPG industry.
- Relationship-Builder: Strong ability to build and maintain relationships with retail managers, bar/restaurant owners, and our Distributor Partner
- Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
- Self-starter:Self-motivated, organized, and able to work independently in the field.
- Strong communicator: Excellent communication, negotiation, and problem-solving skills
- Passion for Innovation: Excited to champion a new category and educate consumers about the product.
- Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
#LI-REMOTE
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$65,000—$85,000 USD
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Навыки
- Sales Strategy
- Merchandising
- Account Management
- Relationship Management
- Negotiation
- Consumer Engagement
- Market Analysis
- CPG Sales
Возможные вопросы на собеседовании
Проверка навыков работы в полевых условиях и умения расширять клиентскую базу.
Расскажите о случае, когда вам удалось зайти в сложную торговую точку (on-premise или off-premise), которая изначально отказывалась от сотрудничества. Какую тактику вы использовали?
Важно понять, как кандидат будет взаимодействовать с внешними партнерами по логистике.
Как вы планируете выстраивать работу с нашими партнерами-дистрибьюторами для предотвращения отсутствия товара на полках (out-of-stock)?
Оценка способности кандидата продвигать инновационный и специфический продукт.
Как бы вы презентовали преимущества напитков с ТГК владельцу традиционного бара или розничного магазина, который никогда не работал с этой категорией?
Проверка навыков мерчандайзинга и внимания к деталям.
На что вы в первую очередь обращаете внимание при визите в торговую точку для аудита выкладки товара?
Оценка организованности при работе «в полях».
Как вы приоритизируете свои визиты в течение дня, учитывая необходимость 100% перемещений по Хьюстону?
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- Страна
- США
- Зарплата
- 65 000 $ – 85 000 $