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Business Development Manager - IP Licensing
Xsolla — известный мировой бренд в геймдеве, предлагающий работу на острие индустрии (IP-лицензирование). Позиция в Пекине открывает отличные карьерные перспективы, хотя требует высокой самоотдачи и специфических знаний региона.
Сложность вакансии
Роль требует глубокого понимания китайского игрового рынка и специфики лицензирования IP. Высокая сложность обусловлена необходимостью ведения переговоров на уровне C-suite и свободного владения мандаринским и английским языками.
Анализ зарплаты
Зарплата для опытных BD-менеджеров в Пекине в сфере геймдева обычно выше среднего по рынку из-за необходимости владения английским и глубокой экспертизы в лицензировании. Указанные рыночные оценки отражают уровень компенсации в международных технологических компаниях.
Сопроводительное письмо
I am writing to express my strong interest in the Business Development Manager position at Xsolla Agency. With over 5 years of experience in the gaming industry and a proven track record of structuring complex licensing deals, I am confident in my ability to expand Xsolla's footprint within the Chinese gaming ecosystem. My background includes deep engagement with major players like Tencent and NetEase, as well as a thorough understanding of the mobile-first market dynamics in China.
In my previous roles, I have successfully negotiated MG and royalty-based agreements, bridging the gap between IP owners and developers to create high-impact collaborations. Being fluent in Mandarin and having a robust network within the Chinese entertainment sector, I am well-equipped to source high-quality partners and manage the full BD lifecycle. I am particularly drawn to Xsolla's innovative approach to video game commerce and look forward to the opportunity to contribute to the Agency's global growth from Beijing.
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Присоединяйтесь к Xsolla и станьте ключевым звеном между мировыми брендами и крупнейшими игровыми студиями Китая!
Описание вакансии
Xsolla Agency is the IP licensing division of Xsolla — the global video game commerce platform used by 2,000+ developers worldwide. We connect entertainment IP owners (anime studios, film & TV brands, creators, sports properties) with game developers and publishers to create in-game collaborations, licensed content, and branded events.
As Business Development Manager for China, you will own the full BD lifecycle for the Chinese gaming market — sourcing and qualifying developer and publisher partners, pitching IP collaboration opportunities, structuring deals, and closing agreements. You will be the primary point of contact between Xsolla Agency and China's gaming ecosystem.
RESPONSILIBITIES
Developer & Publisher Development
Identify, qualify, and engage Chinese mobile, PC, and console game developers and publishers as potential IP licensees
Build and maintain a pipeline of active developer and publisher relationships in the Chinese gaming market
Present IP collaboration opportunities tailored to each developer's game genre, audience, and monetization model
Establish and maintain a network of relationships with Chinese film, entertainment, and IP companies, and gain a strong understanding of China’s proprietary IP operations and management mechanisms.
Represent Xsolla Agency at Chinese gaming industry events (ChinaJoy, CGDC, WePlay, etc.)
Deal Structuring & Negotiation
Structure licensing deals including guest appearance integrations, full game licenses, season pass DLC, platform deals
Negotiate MG amounts, royalty rates, revenue share terms, platform scope, and territory rights
Prepare and review term sheets in coordination with legal and finance
Manage deal progress from first contact through to signed contract
Market Intelligence
Track trends in the Chinese gaming market — top-grossing titles, emerging genres, player behavior, and monetization shifts
Maintain Salesforce CRM records for all developer contacts, deal stages, and pipeline values
Provide regular market reports and competitive analysis to the global team
Cross-functional Collaboration
Work closely with the IP sourcing team to match Chinese developer demand with the right IP supply
Coordinate with Xsolla's legal, finance, and product teams on deal approval and contract execution
Support product milestone reviews and launch coordination for live deals
REQUIREMENTS
Experience
3–6 years of business development, partnerships, or licensing experience in the gaming industry
Demonstrated track record of closing deals with game developers or publishers
Prior experience working with IP licensing, branded content, or game collaboration programs is a strong plus
Familiarity with mobile-first game ecosystems (iOS/Android/WeChat Mini Programs) preferred
Skills
Fluent in Mandarin Chinese (native or near-native); business-level English required for internal communication
Strong commercial negotiation skills with experience structuring MG, royalty, and revenue share deals
Excellent relationship-building and communication skills with C-suite and BD executives
Analytical — able to read deal economics, evaluate ROI, and present business cases internally
Proficiency in CRM tools (Jira, Slack, Salesforce preferred) and standard office software
Industry Knowledge
Deep understanding of the Chinese gaming landscape — major publishers (Tencent, NetEase, miHoYo, ByteDance), platforms (TapTap, Bilibili Games, WeGame), and market dynamics
Awareness of IP licensing trends globally including anime, creator/influencer, film & TV, and video game IP
Understanding of game monetization models: F2P, gacha, DLC, battle pass, cosmetics
Job Description
This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.
Privacy Notice & Data Processing Consent
By submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.
In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL):
Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla.
Sensitivity: We will handle your personal information with a high duty of care.
Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.
If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.
Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.
For any inquiries related to data privacy, please contact: careers@xsolla.com
Explore more opportunities at: https://xsolla.com/careers
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Навыки
- CRM
- English
- Strategic Partnerships
- Negotiation
- Salesforce
- Business Development
- Slack
- Market Analysis
- Jira
- Mandarin Chinese
- Licensing
Возможные вопросы на собеседовании
Проверка знания ключевых игроков и текущих трендов на рынке Китая.
Какие основные различия вы видите в подходе к лицензированию IP между западными разработчиками и крупными китайскими компаниями, такими как miHoYo или NetEase?
Оценка навыков структурирования сделок.
Расскажите о самом сложном кейсе по согласованию условий MG (Minimum Guarantee) и роялти в вашей практике. Как вы пришли к компромиссу?
Проверка понимания технических и маркетинговых аспектов интеграции.
Как бы вы оценивали потенциальный ROI для китайского разработчика мобильных игр при интеграции западного кино-IP?
Оценка навыков поиска партнеров.
Какую стратегию вы выберете для выхода на разработчиков WeChat Mini Programs для предложения им коллабораций с известными брендами?
Проверка умения работать в кросс-функциональной среде.
Как вы организуете взаимодействие между юридическим отделом в США/Европе и китайским партнером для ускорения подписания контракта?
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