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Client Account Manager, Mid-Market Sales (Goods)

Оценка ИИ

Reddit — это престижный мировой бренд с сильной корпоративной культурой и отличным пакетом льгот. Позиция предлагает хороший баланс между автономией и поддержкой команды, а также возможность влиять на развитие рекламного продукта.


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Сложность вакансии

ЛегкоСложно
Оценка ИИ

Роль требует значительного опыта (4-7 лет) в продажах рекламы и глубокого понимания маркетинговых воронок. Высокая сложность обусловлена необходимостью совмещать операционное управление кампаниями с активными допродажами и стратегическим планированием.

Анализ зарплаты

Медиана75 000 $
Рынок65 000 $ – 90 000 $
Оценка ИИ

Указанная роль в Торонто для специалистов с опытом 4-7 лет обычно оплачивается в диапазоне 85,000 - 115,000 CAD в год (базовая часть), не считая бонусов. Reddit известен конкурентными зарплатами, соответствующими верхнему децилю рынка технологических компаний.

Сопроводительное письмо

I am writing to express my strong interest in the Client Account Manager position for the Canadian Mid-Market Goods team at Reddit. With over five years of experience in digital advertising and account management, I have a proven track record of driving revenue growth and building lasting relationships with both agencies and direct clients. My background in navigating the full marketing funnel and my analytical approach to campaign optimization align perfectly with Reddit's mission to deliver authentic value to its advertisers.

I am particularly drawn to this role because of Reddit's unique position in the social media landscape and its rapid growth in the Canadian market. I have extensive experience in crafting KPI-driven media plans and identifying upsell opportunities that not only meet but exceed client expectations. I am eager to bring my entrepreneurial mindset and technical proficiency in digital measurement to the Toronto office, contributing to the success of the Goods vertical and helping shape the future of Reddit's advertising products.

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Откликнитесь в reddit уже сейчас

Присоединяйтесь к команде Reddit в Торонто и помогите ведущим брендам раскрыть потенциал уникальных сообществ!

Описание вакансии

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We're looking for a sharp, positive, and motivated self-starter to join our Canadian Mid-Market Goods team. This team is focused on growing Goods advertisers across verticals such as CPG, Retail, and Pharma. As a Client Account Manager on this team, you will closely collaborate with your Client Partner on campaign execution and optimizations to help agencies and advertisers achieve their marketing objectives on the fast-growing Reddit platform.

Please note that this role is required to work in person from our Toronto office 1-2 days per week.

Responsibilities:

  • Collaborate closely with Client Partners to meet and exceed your clients’ marketing goals
  • Proactively manage and deepen relationships with existing advertising partners, both with agencies and directly with clients to drive year-over-year Reddit revenue growth
  • Lead and execute campaign launches from start to finish, delivering insightful optimization recommendations to agency and client partners
  • Act as the primary point of contact for internal account operations, including managing revenue delivery, troubleshooting issues, and escalating when necessary
  • Educate brands and media agencies, effectively communicating Reddit’s value proposition and best practices for advertising on the platform
  • Consult clients on their awareness and direct response objectives, partnering closely with Client Partners to craft thoughtful and creative media plans
  • Collaborate with Ad Ops to ensure effective campaign delivery and resolve any technical hurdles
  • Dive deep into campaign performance data, audience and competitor insights, seasonality, and market and performance trends to develop KPI-driven campaign recommendations
  • Strategically identify and pitch upsell opportunities to clients to contribute to account growth
  • Proactively seek and represent client needs and asks to cross-functional stakeholders
  • Shape Reddit’s native ads product roadmap by aggregating and sharing client feedback and campaign metrics with cross-functional stakeholders
  • Proactively identify areas of improvement and drive the execution of solutions
  • Mentor and train other team members

Required Qualifications:

  • 4-7 years of experience in advertising sales and account management
  • Strong understanding of customer marketing funnel and traditional marketing ecosystem
  • Comfortable with problems of diverse scope where analysis of data requires evaluation of identifiable factors.
  • Proficient at upselling with a proven track record of growing client spend
  • Understanding of Digital measurement, tracking fundamentals and mobile measurement partners
  • Tenacious and entrepreneurial approach to working through product, process, and client challenges
  • Experience cultivating strong relationships with external partners
  • Exceptional communication and interpersonal skills
  • Ability to work in a fast-paced and unstructured work environment
  • High attention to detail
  • Proficiency in Excel preferred
  • BA / BS degree or equivalent work experience

Benefits:

  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Comprehensive Medical Benefits & Health Care Spending Account
  • Registered Retirement Savings Plan with matching contributions
  • Income Replacement Programs
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave

#LI-ES1 #LI-onsite

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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Навыки

  • Account Management
  • Advertising Sales
  • Digital Marketing
  • Excel
  • Media Planning
  • Campaign Optimization
  • Data Analysis
  • Customer Relationship Management

Возможные вопросы на собеседовании

Проверка навыков удержания и развития клиентов.

Расскажите о случае, когда вам удалось значительно увеличить бюджет существующего клиента. Какую стратегию вы использовали?

Оценка технической грамотности в области рекламных технологий.

Как вы подходите к объяснению сложных метрик цифрового маркетинга и принципов работы MMP клиентам, которые не обладают техническими знаниями?

Проверка умения работать в команде и решать конфликты.

Опишите ситуацию, когда возникли технические проблемы с доставкой кампании. Как вы взаимодействовали с отделом Ad Ops для их решения?

Оценка понимания специфики платформы.

В чем, по вашему мнению, заключается главное преимущество Reddit перед другими социальными платформами для брендов категории CPG или Retail?

Проверка аналитических способностей.

Какие ключевые показатели эффективности (KPI) вы анализируете в первую очередь, чтобы подготовить рекомендации по оптимизации для клиента с задачами Direct Response?

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