Copywriter | Mid-Senior

Описание вакансии

The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.

Main Responsibilities

• Write to convert: Craft original, clear, and high-performing copy for landing pages, paid ads, app store descriptions, newsletters, and social media.
• Drive the experiments: Partner closely with the Conversion Rate Optimization (CRO) team to write copy variants for A/B tests and website experiments.
• Master the data: Follow a data-first approach. Use qualitative and quantitative insights to decide whether a headline needs to be witty or blunt.
• Optimize for search: Create SEO-friendly content that ranks well without sounding robotic.
• Prioritize and deliver: Juggle multiple tickets and projects simultaneously in a fast-paced agency-style environment.
• Research and adjust: Keep up with the cybersecurity world and our competitors to ensure our messaging is always one step ahead.

Core requirements

• Native-level English skills.
• 2+ years of experience in conversion copywriting — experience in consumer technology is a plus.
• A "performance over poetry" mindset. You prefer succinct writing that drives action over long, complex prose that makes readers sigh.
• Stakeholder management skills. You are comfortable taking a vague request from a product manager and turning it into a sharp value proposition.
• Experience with testing. You understand the basics of A/B testing and aren't afraid to kill your darlings if the data says a different headline works better.
• Adaptability. You can switch between different tones and formats quickly and work independently as well as in a team.
• Resilience. You can handle feedback from multiple directions and iterate quickly.
• Critical thinking. You have creative problem-solving skills mixed with a heavy dose of common sense.

Salary Range:

• Gross Salary 2200-3600 EUR/Month