Head of Growth Marketing

Описание вакансии

#vacancy #mentalhealth #growthmarketing #mobile #вакансия

Head of Growth Marketing, Mental Health, at Pink-Elephant.coRemote / Europe | Full-time

We're looking for a growth operator to own mobile apps marketing across our mental health platform ecosystem.

If you've scaled consumer apps through performance and organic - and you care about what you're building - keep reading.

Scope:• Full-funnel mobile performance across Meta, Google UAC, TikTok & Apple Search Ads

• App Store Optimization end-to-end: keywords, creative testing, localization

• Attribution stack (AppsFlyer/Adjust, SKAdNetwork, GDPR-compliant reporting)

• SEO/ GEO, Content farm and organic social media growth, Influence marketing

• Lifecycle marketing — push, in-app, email — to drive retention & subscription conversion

• Continuous testing across creative, channels, pricing & paywalls

Experience Required:• 6+ years in growth/performance marketing with deep mobile app focus

• Proven track record scaling subscription or freemium apps through organic and paid channels

• Experience in healthtech, wellness, or regulated B2C — strongly preferred

• Fluency with AppsFlyer/Adjust, Meta, Google UAC, TikTok Ads, Mixpanel/Amplitude

• Hands-on ASO and paid UA at scale, ideally across the US and/or Western Europe

What we're building:Pink Elephant is a venture builder creating an ecosystem of progressive mental health solutions — spanning media, diagnostics, telemedicine, and technology. We're preparing the infrastructure for the next wave of mental health innovation in Europe and beyond.

This is a builder role. You'll set up the growth engine from scratch and lead a lean team doing it.

Genuine interest in mental health and wellness isn't just nice to have. It's who we are.

Interested or know someone who'd be a great fit? Apply or refer to Откликнуться