Media Analyst

Описание вакансии

ABOUT VAYNERX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In A Nutshell:

Our Media Analysts plan, run, and optimize media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc.)  They ensure the performance and execution of our client's campaigns are running as efficiently as possible constantly working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.

What You’d Do:

• Bid and place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary.
• Manage campaign budget across various platforms daily, weekly, and on a quarterly basis.
• Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
• Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.
• Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.
• Assist in the training and development of new Media Analysts onboarding to the Media team.

What You’ve Got:

• Internship or 1 year experience working within Media Buying or Planning
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
• Experience across buying/biddable platforms in any of the following a plus:

• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Amazon (AMS, Amazon DSP, AMG)
• Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
• Publisher/Partner Direct
• Connected TV/OTT (Roku, Hulu, etc.)
• Digital Audio (Spotify, Pandora, etc.)
• Paid Search (Google, Bing, Amazon)

Any Additional Experience in the following a plus:

• Comfort working with analytics, attribution and measurement systems a plus:

• Google Analytics
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Experience working with attribution partners
• MTA: VIQ, Neustera
• Foot Traffic: Placed, 9th Decimal, PlaceIQ,
• Call Attribution: Dialogtech

• You are driven and hungry for success, and always wants to learn more.
• You are a team player who enjoys collaboration
• You have a proven record of managing multiple projects at once
• You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment