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PR Manager
Оценка ИИРабота в одном из самых инновационных технологических стартапов мира с поддержкой топовых инвесторов. Позиция предполагает высокую степень автономности и возможность напрямую влиять на имидж бренда в ключевом регионе.
Сложность вакансии
Оценка ИИРоль требует высокого уровня ответственности, так как кандидат будет единственным PR-менеджером в регионе. Необходимо свободное владение двумя языками и наличие глубоких связей в японских СМИ.
Анализ зарплаты
Оценка ИИЗарплата для PR-менеджеров в Токио в международном технологическом секторе обычно выше среднего по рынку. Учитывая требования к двуязычности и опыту в потребительской электронике, можно ожидать конкурентоспособное предложение.
Сопроводительное письмо
I am writing to express my strong interest in the PR Manager position for Japan at Nothing. Having followed Nothing’s journey from its London roots to becoming a global challenger, I am deeply inspired by your commitment to making technology exciting again through design and human creativity. My background in consumer tech PR, combined with a deep understanding of the Japanese media landscape, aligns perfectly with your goal of building brand love and driving growth in this key market.
In my previous roles, I have successfully led integrated campaigns that bridged the gap between tech, lifestyle, and design. I possess the "radical spirit" required to step outside the comfort zone and craft earned-first narratives that resonate with both traditional media and modern internet culture. Being bilingual in Japanese and English, I am confident in my ability to act as a seamless bridge between the Tokyo leadership and global functional teams, ensuring our local stories are both culturally relevant and globally aligned.
I am eager to bring my expertise in media relations and agency management to Nothing. I look forward to the possibility of discussing how my proactive approach and passion for detail can contribute to Nothing’s continued success in Japan.
Составьте идеальное письмо к вакансии с ИИ-агентом
Откликнитесь в nothing уже сейчас
Присоединяйтесь к Nothing в Токио и помогите вернуть страсть в мир технологий через смелые PR-стратегии!
Описание вакансии
About Nothing
Nothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
Our Culture:
Radical spirit drives everything we do and spans seven offices around the globe. Our 4 core values sit at the heart of everything we do:
Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone
Pride in the product - we obsess over detail, always improving and staying curious about tech and the world
Thrive on Diversity- we welcome differences, listen & communicate with respect and collaborate to build strong teams
Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results
The Role:
As our PR Manager for Japan, you’ll own the local communications strategy across consumer, product, and corporate. Based in Tokyo and reporting to Japan Marketing Lead/General Manager, you’ll work closely with regional leaders/teams/agencies and global functional teams to tell bold stories that shape culture, build love for our brand, and grow the business.
We’re looking for a sharp communicator who knows the Japan media landscape inside and out. Someone who can craft narratives, lead moments that matter, and turn heads with earned-first ideas. You’ll bring fresh thinking, strong media relationships, and a drive to make real noise in one of our most exciting markets.
Responsibilities:
- Lead our communications strategy for Japan, from planning to execution, aligned with Japan marketing goals and global communications priorities
- Be the local voice of the brand, helping drive awareness and trust across all touchpoints
- Own media relations: build strong relationships with media, journalists and reviewers in tech, lifestyle, business and design
- Lead integrated campaign moments for product launches, brand storytelling, and thought leadership
- Manage our local PR agency to deliver world-class output
- Act as the go-to comms partner for the Japan leadership team
- Collaborate cross-functionally with marketing, community, and commercial teams to drive impact
- Monitor local reputation, manage issues and crisis comms as needed
- Track coverage, sentiment, and performance, and keep pushing for more
Requirements:
- Experience in consumer tech PR, including direct media pitching and agency collaboration
- A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Results-driven, with a clear focus on achieving KPIs to drive business outcomes
- Bilingual: fluent in Japanese and advanced/business in English
Создайте идеальное резюме с помощью ИИ-агента
Навыки
- Public Relations
- Media Relations
- Corporate Communications
- Marketing Analytics
- Data Analysis
- Crisis Communications
- Brand Storytelling
- Influencer Marketing
- Japanese
- English
Возможные вопросы на собеседовании
Проверка понимания уникального позиционирования бренда Nothing на японском рынке.
Как бы вы адаптировали глобальную концепцию 'делаем технологии снова захватывающими' для консервативного японского медиа-рынка?
Оценка навыков управления кризисными коммуникациями и репутацией.
Опишите случай, когда вам пришлось управлять негативным освещением продукта в СМИ. Как вы минимизировали ущерб?
Проверка умения работать с агентствами и контролировать качество их работы.
По каким критериям вы будете оценивать эффективность работы локального PR-агентства в Японии?
Оценка связей в индустрии и понимания медиа-ландшафта.
С какими ключевыми технологическими и лайфстайл изданиями в Японии у вас налажены наиболее тесные отношения?
Проверка способности работать на стыке культур и функций.
Как вы будете балансировать между глобальными гайдлайнами бренда и специфическими требованиями японских журналистов к деталям и формату подачи?
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