Senior Vice President, Product Strategist

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About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The SVP, Product Strategist is a senior product leader embedded within Engineering, responsible for defining the up-front product roadmap and future product concepts for the company.

This role owns what we build and why—before initiatives enter formal Product Development (PD) execution. Unlike traditional backend PD roles focused on sales planning, volume forecasting, and lifecycle management, this position leads front-end product strategy, consumer-driven feature definition, and early-stage go/no-go decision-making.

The role sits within the ACE (Advanced Concept Engineering) organization, a group of ~160 elite engineers chartered with inventing the company’s next-generation product portfolio.

Key Responsibility

Front-End Roadmap Leadership for Advanced Concept Projects

• Own and structure the front-end product roadmap across Engineering.
• Manage a portfolio of initiatives including:

+ ~20 critical, must-win programs

+ ~50 dependent or enabling projects

+ Early-stage incubation and exploratory concepts

• Ensure roadmap alignment with long-term strategy, consumer needs, and market opportunity.

Product Strategy & Concept Development

• Act as the product manager for early-stage concepts:

+ Define problem statements, target consumers, and use cases

+ Validate market fit and consumer value

+ Establish clear, differentiated feature sets

• Translate marketing and consumer insights directly into engineering-ready product definitions.
• Ensure concepts are fully formed and defensible before transitioning into PD execution.

Go / No-Go Governance & Portfolio Decision Making

• Partner closely with executive leaders to:

+ Lead structured go/no-go decision forums

+ Evaluate consumer relevance, market fit, feature logic, and technical feasibility

+ Stop or redirect initiatives early to preserve engineering capacity

• Serve as the voice of the consumer and the market within technical and executive discussions.

Engineering Partnership & Influence

• Guide engineering teams on why specific features and solutions best meet consumer and market needs.
• Operate as a trusted peer to senior engineering leaders, bridging product vision with technical execution.
• Ensure engineering innovation is consistently grounded in customer value and strategic intent.

Team Leadership & Light PMO Oversight

• Potentially lead a small team of project managers within the Engineering organization.
• Operate a lightweight, front-end PMO to support:

+ Prioritization

+ Dependency management

+ Readiness and decision quality

• Focus on clarity, discipline, and decision velocity rather than process overhead.

Organizational Placement

• Reports into Engineering leadership.
• Embedded within the ACE (Advanced Concept Engineering)
• Interfaces directly with:

+ Product Development (PD) leadership

+ Marketing and consumer insights

+ Advanced development and R&D

+ Executive leadership

Qualifications & Experience

Required

• Senior product leadership experience at the VP or SVP level.
• Strong engineering background or equivalent technical credibility.
• Proven experience leading front-end product strategy and roadmap development.
• Demonstrated ability to translate consumer and market insight into product and feature definition.
• Experience making and defending go / no-go decisions in ambiguous, high-investment environments.
• Exceptional communication and influence skills with senior engineering and product leaders.

Preferred

• Experience leading advanced concept, incubation, or next-generation product teams.
• Background working at the intersection of:

+ Engineering

+ Product Management

+ Marketing / Consumer Insights

• Experience managing small PM or program teams in a matrixed organization.

Leadership Attributes

• Consumer-obsessed and market-driven.
• Decisive and comfortable saying “no.”
• Credible and respected by engineering teams.
• Strategic thinker with hands-on product instincts.
• Comfortable operating with ambiguity and incomplete data.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. 

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$375,000—$425,000 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

Learn more about us:  

Life At SharkNinja  

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com