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TikTok Shop Account Manager
Позиция в Flywheel (структура Omnicom) предлагает отличные возможности для карьерного роста в сфере Social Commerce. Гибридный график, работа с глобальными брендами и фокус на инновационном канале TikTok делают вакансию крайне привлекательной для специалистов по маркетплейсам.
Сложность вакансии
Роль требует глубоких знаний специфических инструментов TikTok (Ads Manager, Shop Seller Center) и умения работать на стыке маркетинга, аналитики и управления контентом. Высокая сложность обусловлена необходимостью координировать работу с инфлюенсерами и управлять рекламными бюджетами одновременно.
Анализ зарплаты
Зарплата в объявлении не указана, но для позиции Account Manager в сфере eCommerce в Балтиморе (США) рыночные показатели варьируются от 65 до 95 тысяч долларов в год. Учитывая узкую специализацию на TikTok Shop, кандидат может претендовать на верхнюю границу диапазона.
Сопроводительное письмо
I am writing to express my strong interest in the TikTok Shop Account Manager position at Flywheel. With a solid background in ecommerce operations and a deep fascination with the TikTok ecosystem, I have closely followed how Flywheel accelerates growth for leading brands. My experience in managing product catalogs and optimizing digital storefronts aligns perfectly with your need for a strategic partner to support TikTok Shop sellers.
In my previous roles, I have successfully navigated the intersection of content and commerce, much like the creator attribution and affiliate management strategies outlined in your job description. I am particularly drawn to Flywheel’s data-driven approach to GMV growth and your focus on 'retail-readiness.' I am confident that my skills in TikTok Ads Manager and my ability to translate complex sales data into actionable insights will contribute significantly to your team's success in the APAC and Americas markets.
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Станьте экспертом по TikTok Shop в глобальной команде Flywheel и развивайте бренды на самой быстрорастущей платформе мира!
Описание вакансии
About Flywheel
Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.
Opportunity
We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.
What you'll do:
Catalog, Item, and Product Strategy & Operations:
- Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
- Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
- Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
- Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
Creator Attribution Management:
- Content Consultation: Provide advice on best practices for conversion-driving content.
- Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
- Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
Paid Media Strategy, Management & Optimization:
- Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
- Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
Sales Reporting & Analysis:
- Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
- Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
- Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.
Who you are:
- You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
- You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
- You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
- You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
- You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
- You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.
#LI-AD1
Working at Flywheel
We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
- Competitive paid time off, including annual leave plus paid public holidays
- Great learning and development opportunities
- Benefits that help you live your best life
- Parental leave and benefits
- Volunteering opportunities
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- So you know: The hired candidate will be required to complete a background check
- Learn more about us here: Life at Flywheel
The Interview Process:
Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.
Inclusive Workforce
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.
For more information about what data we collect and how we use it, please refer to our Privacy Policy.
We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms.
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Навыки
- TikTok Ads Manager
- eCommerce
- Digital Marketing
- Account Management
- Data Analysis
- Catalog Management
- Affiliate Marketing
- Content Strategy
- Sales Reporting
Возможные вопросы на собеседовании
Проверка практического опыта работы с платформой и понимания её уникальных алгоритмов.
Расскажите о вашем опыте работы с TikTok Shop Seller Center: какие основные метрики здоровья магазина вы отслеживаете в первую очередь?
Оценка навыков работы с инфлюенсерами, что является ключевым для TikTok.
Как вы выбираете создателей контента для партнерства и какие критерии используете для оценки их потенциала в генерации GMV?
Проверка технических навыков настройки рекламы.
Опишите ваш подход к оптимизации кампаний в TikTok Ads Manager для масштабирования успешного органического контента.
Оценка аналитических способностей и умения работать с отчетностью.
Какие данные вы включаете в ежемесячный отчет для клиента, чтобы доказать эффективность выбранной стратегии продвижения?
Проверка навыков управления ассортиментом.
Что для вас означает понятие 'retail-readiness' (готовность к продаже) для SKU в контексте социальной коммерции?
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