- Страна
- США
- Зарплата
- 95 000 $ – 131 000 $
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Associate Director, Data Strategy
Сильная позиция в известном агентстве с прозрачной корпоративной культурой. Хороший баланс между стратегией и технологиями, однако зарплатная вилка находится на среднем уровне для рынка США при таком высоком требовании к опыту (8+ лет).
Сложность вакансии
Роль требует более 8 лет опыта и глубоких знаний в области AdTech/MarTech. Высокая ответственность за финансовые показатели (revenue targets) и необходимость участия в тендерах (pitches) делают позицию сложной, но перспективной.
Анализ зарплаты
Предложенный диапазон ($95k - $131k) несколько ниже среднерыночного для позиции Associate Director в Нью-Йорке, где медиана обычно стартует от $140k. Однако для локаций в Техасе и Флориде это предложение является конкурентоспособным.
Сопроводительное письмо
I am writing to express my strong interest in the Associate Director, Data Strategy position at Brainlabs. With over 8 years of experience in developing data-driven strategies for high-profile clients, I have a proven track record of translating complex data into actionable insights that drive business growth. My expertise in AdTech and MarTech, combined with a passion for first-party data strategies, aligns perfectly with Brainlabs' mission to be a high-performance media agency.
Throughout my career, I have focused on building mid-term strategic plans that not only meet but exceed client expectations. I am particularly drawn to Brainlabs' "culture-first" approach and the 12 codes that define your unique environment. I am eager to bring my storytelling skills and innovative thinking to your Data Practice team, helping to shape the future direction of data strategy while coaching the next generation of "knowledge builders" within the agency.
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Присоединяйтесь к Brainlabs и станьте ключевым стратегом в агентстве, где культура и данные определяют успех медиа-кампаний!
Описание вакансии
We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Role type: Full-time
Team: Data Practice
Reporting to: Director, Data Strategy
Location: New York City, New York | Dallas Fort Worth, Texas | Boca Raton, Florida
Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.
Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.
What's the role
In this role you’ll begin to develop innovative data strategies across client accounts. As part of the growing data strategy community at Brainlabs you will have an positive impact on our data strategy capabilities and value-add for our clients. You’ll build mid-term data-centric strategic plans that deliver real business performance growth for clients using data, analysis and insight that aligns with and delivers the overall growth strategy for the client. You’ll understand and apply Brainlabs Strategy & Planning process and where you add most impact. You’ll know how to drive client growth through data insight and help to build frameworks to measure client brand growth and media effectiveness.
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out ourculture code.
What you do
- You’ll diagnose data challenges and contribute to overarching strategic vision for key clients though insight and data analysis.
- Drive adoption and champion usage of technology (AdTech, MarTech and Brainlabs proprietary Tech) for your clients.
- Understand and contribute to first party data (1PD) strategies and unlock access to this data for media execution
- Participate and present your work in pitches and client meeting
- Contribute to the growth and strategy, helping to shape the future direction of the Data Strategy team and wider strategy and planning team.
- Apply Brainlabs Strategy and Planning Process and Proposition to your data strategy approach
Who you are
- 8+ years experience of delivering data strategies to leading clients either within a market or across a region
- Proven data capabilities and ability to utilise data insight to drive media and marketing effectiveness
- A great storyteller capable of translating data into real world insights
- You’re a ‘ knowledge builder’ and are excited at growing and coaching those around you
- A innovative thinker, able to create and deliver challenger strategies.
- Passionate about data, insights and applying data to real-world scenarios for growth.
How you succeed
- You will live our culture code every day!
- Annual data revenue target met, demonstrating YoY growth
- You’ll become an indispensable strategic adviser for your clients
- Award wins for your strategic data approach
- You’ll have proof-point where you have effectively articulated the Brainlabs data strategy proposition, products, tech and services
- Have positive feedback based on how your strategies have answered clients’ marketing challenge and grown the team
- Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
- Increasing profile in the media world in your market prompting Brainlabs.
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
#LI-MB1
Current position range
$95,000—$131,000 USD
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
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Навыки
- Data Strategy
- AdTech
- MarTech
- Data Analysis
- Media Planning
- First Party Data
- Strategic Planning
- Stakeholder Management
Возможные вопросы на собеседовании
Проверка способности кандидата связывать данные с бизнес-результатами.
Расскажите о случае, когда ваша стратегия работы с данными напрямую привела к значительному росту бизнеса клиента. Какие метрики вы использовали?
Оценка технических знаний в области современных рекламных технологий.
Как вы подходите к разработке стратегии использования данных первой стороны (1PD) в условиях ухода от сторонних куки (third-party cookies)?
Проверка навыков презентации и работы с клиентами.
Опишите ваш опыт участия в тендерах (pitches). Как вы переводите сложные технические выводы на язык, понятный бизнес-заказчикам?
Оценка лидерских качеств и соответствия культуре компании.
Что для вас значит быть «построителем знаний» (knowledge builder) и как вы подходите к наставничеству в своей команде?
Проверка умения работать с технологическим стеком.
Каким образом вы внедряли проприетарные технологии или сложные MarTech-решения в медиа-планирование для своих клиентов?
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- Страна
- США
- Зарплата
- 95 000 $ – 131 000 $