Chief Marketing Officer (CMO) — iGaming

Описание вакансии

#vacancy #iGaming #remote #CMO #ProductMarketing #marketing

🚀 Chief Marketing Officer (CMO) — iGaming

📍 Location: Remote

🕐 Full-time

What you will do:

Own and execute the overall marketing strategy with a strong focus on product marketing and brand development

Define product positioning, value proposition, target audiences and go-to-market strategy

Build and develop a strong, recognizable and differentiated brand in the competitive iGaming market

Translate product features and customer insights into clear market positioning and compelling communication

Lead product launches, new market entries and major promotional initiatives from strategy to execution

Identify product and market growth opportunities based on customer behavior, market trends and performance data

Work closely with Product teams to influence product development through market insights, customer needs and competitive analysis

Develop customer segmentation, product communication and lifecycle strategies across different GEOs

Ensure consistent brand positioning, messaging and tone of voice across all channels and customer touchpoints

Lead key marketing functions including Product Marketing, Brand, Acquisition, CRM, Affiliate, Content and Performance

Drive acquisition, retention, LTV and monetization through strong product and marketing alignment

Own marketing budgets, KPIs and overall marketing effectiveness

Build strategic partnerships that strengthen the brand and support business growth

Hire, lead and develop a strong marketing team

What we expect:

5+ years of marketing experience with a strong product marketing background

Proven experience developing and executing product marketing strategies

Strong experience in product positioning, value proposition, customer segmentation and go-to-market strategy

Proven track record of building and developing brands, ideally in highly competitive digital markets

Experience working closely with Product teams and influencing product strategy through customer and market insights

Strong understanding of the full customer lifecycle: acquisition, activation, retention, monetization and reactivation

Ability to connect product, brand and marketing strategy with measurable business results

Strong analytical mindset and ability to turn customer, product and market data into strategic decisions

Experience leading product launches and entering new markets

Strong understanding of digital marketing channels and performance metrics

iGaming experience is highly preferred

Experience managing marketing budgets, teams, agencies and external partners

Strong leadership, stakeholder management and communication skills

Ability to combine strategic thinking with hands-on execution

What we offer:

Fully remote format

Competitive compensation package

International iGaming team

Direct influence on product, brand and overall business strategy

High level of autonomy and ownership

Opportunity to build and develop the marketing function

Dynamic environment with fast decision-making

21 working days of vacation

💌 Join our team — Откликнуться