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Senior Demand Growth Manager - GCR
Позиция в быстрорастущей компании с сильной финансовой поддержкой (Bertelsmann) и уникальным продуктом. Работа в международной среде с фокусом на перспективный рынок GCR делает роль привлекательной для карьерного роста.
Сложность вакансии
Роль требует глубокого понимания метрик мобильного маркетинга (ROAS, LTV) и свободного владения мандаринским диалектом для работы с рынком GCR. Высокая ответственность за выручку и необходимость управления сложными корпоративными клиентами повышают планку требований.
Анализ зарплаты
Зарплата в вакансии не указана, но для позиции Senior в сфере AdTech в Сингапуре рыночный диапазон составляет от 8,000 до 12,000 SGD в месяц плюс бонусы за достижение KPI. Предложение adjoe, вероятно, находится в этих пределах, учитывая статус компании.
Сопроводительное письмо
I am writing to express my strong interest in the Senior Demand Growth Manager position at adjoe. With over 5 years of experience in the adtech and mobile advertising space, I have a proven track record of managing complex advertiser portfolios and driving significant revenue growth through data-driven strategies. My deep understanding of key performance indicators such as ROAS, CPI, and LTV, combined with my experience in the GCR market, aligns perfectly with adjoe's ambitious growth goals.
In my previous roles, I have successfully scaled partnerships by identifying untapped opportunities and leveraging programmatic solutions to optimize campaign performance. I am particularly impressed by adjoe's unique Playtime unit and its top ranking in the AppsFlyer Index. I am eager to bring my expertise in pipeline management and my fluency in Mandarin to strengthen your presence in the GCR region and contribute to the continued success of the AppLike Group ecosystem.
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Откликнитесь в applike уже сейчас
Присоединяйтесь к лидеру мобильной рекламы и развивайте крупнейших рекламодателей в регионе GCR!
Описание вакансии
Every great app out there deserves to be connected with the right users and the right revenue streams. And adjoe will give this to them.
adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). And that’s just the start: We’ve just launched our programmatic in-app platform in order to disrupt the status quo of mobile ad monetization. Again.
Home to an advanced tech stack, powerful financial backing from Bertelsmann, and a long-term growth mindset, adjoe is part of the AppLike Group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with.
Be the next tech-driven, ambitious talent to join our growing teams!
Meet Your Team:
As our Senior Demand Growth Manager, you are part of the global Demand Growth Team at adjoe and work in partnership with our Partnerships Team in Singapore (APAC focus) whilst collaborating with your teammates from the EMEA and US offices.
This role is focused on continuous advertiser revenue growth and relationship development with adjoe’s advertising clients. On the day to day you will be responsible for analyzing campaign performance data, coming up with creative strategies to expand the partnerships whilst leveraging adjoe services and products. You will be communicating regularly with partners and internal stakeholders via various channels. You will work closely with your manager - Director of Demand Growth and the team to exchange best practices and drive overall revenue growth for all partners.
What you will do:
- Establish strong relations with potential mobile gaming and mobile app advertisers in GCR and beyond and bring them to use adjoe’s advertising solution
- Be responsible for overall pipeline management including lead generation, reach-outs, and closing.
- Work closely with internal stakeholders on onboarding and growing your clients
- Manage a portfolio of existing partners with the focus of growing and generating incremental revenue for both parties
- Analyze KPIs and trends related to the performance of your partners and take action accordingly
- Develop growth strategies for partners leveraging all adjoe products
- Establish strong relationships with your existing partners through day-to-day communication (Slack, emails, calls) as well as regular face to face review meetings
- Support new partners during the onboarding process
- Prepare and present reports and presentations to your partners
- Gather and communicate your partner’s requests to internal stakeholders, including technical troubleshooting
- Collaborate with your teammates on projects focused on advertiser growth and processes improvement
- Be part of an international English-speaking team
Who you are:
- You have at least 3-5 years of experience in account management and operations, preferably in the adtech or the mobile advertising space with a proven track record
- You understand the standard KPIs used in adtech (CPI, eCPM, CPC,Conversion, Retention, ARPU, ROAS etc.)
- You possess outstanding communication skills and ability to communicate effectively in both English and Mandarin with internal teams and external stakeholders
- You are an expert with Google Suite (especially, with Sheets and Slides)
- You have experience using a CRM
- You have an output- and revenue-driven attitude
- You like to work in a fast-paced environment
- You enjoy a strong sense of ownership
- You are hungry to make a real impact in sales and win T1 and T2 enterprise clients in GCR.
- You are based in Singapore
Our mission is to create an inspiring work environment for amazing people to achieve extraordinary things. Be part of it!
Skip writing cover letters. Tell us about your most passionate personal project, your desired salary, and your earliest possible start date. We are looking forward to your application!
We welcome applications from people who will contribute to the diversity of our company.
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Навыки
- Data Analysis
- CRM
- Google Sheets
- Sales
- Account Management
- Lead Generation
- AdTech
- KPI Analysis
- Mandarin
- Mobile Advertising
- Google Slides
Возможные вопросы на собеседовании
Проверка понимания ключевых бизнес-метрик, упомянутых в вакансии.
Как бы вы оптимизировали кампанию клиента, если ROAS соответствует цели, но объем установок (Scale) начал резко снижаться?
Оценка опыта работы с целевым регионом (Greater China Region).
Какие специфические культурные или технические особенности китайского рынка мобильных игр следует учитывать при масштабировании их на глобальный рынок через adjoe?
Проверка навыков продаж и ведения переговоров.
Расскажите о самом сложном кейсе привлечения Tier-1 клиента: как вы выстраивали воронку и какие аргументы стали решающими для закрытия сделки?
Оценка аналитических способностей и работы с данными.
Какие инструменты и методы вы используете в Google Sheets для анализа больших массивов данных о производительности кампаний?
Проверка умения работать в кросс-функциональной среде.
Как вы расставляете приоритеты между запросами текущих клиентов на доработку продукта и поиском новых лидов при ограниченном времени?
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