Senior Go-to-Market Sales Lead (+ Equity) at Alaro

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This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers.

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Senior Go-to-Market Sales Lead

Company Description: Alaro - AI-native legal practice backed by a tier-1 US VC

Job Description:

As the founding GTM hire, you will build Alaro’s revenue engine from scratch alongside the CEO. You’ll own the end-to-end sales cycle—from validating the ICP and generating outbound pipeline to closing lighthouse deals with mid-market PE firms. This is a high-impact role defining the playbook for a disruptor in the massive legal services market.

Location: London, UK

Why this role is remarkable:

• Founding-level ownership: You are the first GTM hire, responsible for writing the sales playbook and building the function from 0 to 1 with direct access to the CEO.
• Massive market disruption: Join an AI-native firm replacing slow, expensive traditional legal models with intelligent systems already in daily use by internal lawyers and early clients.
• Strong financial backing: Backed by $9M in total funding, including a recent $7M seed round led by a tier-1 US VC, providing a solid runway for rapid scaling.

What you will do:

• Define and validate the Ideal Customer Profile (ICP) by identifying high-converting personas and entry points within investment funds and financial institutions.
• Build a repeatable pipeline engine by standing up outbound sequences, referral loops, and partnership events to generate a consistent flow of qualified conversations.
• Quarterback the full sales cycle, leading discovery calls and progressing complex, multi-stakeholder deals through to close while documenting objection handling and pricing strategies.

The ideal candidate:

• Proven 0→1 GTM track record: You have successfully built pipeline and secured the first meaningful revenue or lighthouse customers in an ambiguous, pre-playbook startup environment.
• Consultative sales expertise: Extensive experience selling high-value services or software to sophisticated senior stakeholders such as General Counsel, PE Partners, or C-suite executives.
• High-agency builder mindset: You possess the commercial instinct to translate market feedback into a scalable playbook, maintaining high-quality outbound standards and CRM hygiene without needing external instruction.

Who are Jack & Jill?

Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.

And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

Next steps

Step 1. Visit our website.

Step 2. Click 'Talk to Jack'.

Step 3. Talk to Jack so he can understand your experience and ambitions.

Step 4. Jack will make sure Jill (the AI agent working for the company) considers you for this role.

Step 5. If Jill thinks you're a great fit and her client wants to meet you, they will make the introduction.

Step 6. If not, Jack will find you excellent alternatives. All for free.

We never post fake jobs

This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.

Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.

We appreciate this can make them look a bit suspect, but there isn't much we can do about it.

Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.